The Ultimate Introduction to Coaching Certifications

Everything You Need to Know About Coaching Certification Programs to Help You Make the Right Decision


Once upon a time…

There was once a young man who was motivated to give his best in everything he did. He was a high school teacher and he was on the fast track to becoming a head teacher at the school. 

As a future leader, he had been introduced to the power of coaching and he was looking forward to making a real difference in the lives of every single student and teacher he connected with.

Then the unthinkable happened… the young man was fired from his job. It was a complicated, political move that involved a new boss who arrived unexpectedly at his school. This woman wanted her own handpicked team and he wasn’t a part of her plan.

So, she fired the young man and he was devastated.

With his heart broken and his dreams crushed, he took the only path he thought he had available to him… he travelled to a faraway tropical beach to recover.

He wanted to get away from the unfairness of it all and that terrible feeling of failure. He wanted to put himself back together again and he thought that a few weeks in a warm, sunny environment, some yoga and self-coaching and reflection would do the trick.

So, there he was, on a gorgeous beach in Thailand, a pack of coaching cards with insightful questions in his hand. He was ready to go deep into himself and figure out what he wanted to do next.

But life had different plans for this young man.

Strangers started coming up to him, asking about the cards. “What are those?” and he’d reply “They’re coaching cards.” They’d say, “Can I play?” Before he knew it, the young man was coaching people on that beach and he felt deeply fulfilled and incredibly happy. That’s when he realized, “This is what I want to do with the rest of my life.
I want to be a coach!”

That young man on the beach was Rich Litvin and he went on to become one of the most respected and sought-after coaches in the world.

He got his start on that beach in Thailand and since then, Rich has built an unshakeable reputation around bringing in real results and life-changing transformations for his clients (and his client list reads like a who’s who of politicians, athletes, and artists!).

This is a story about how a truly dedicated coach -- someone who wants to be of service, someone who wants to make a real difference -- can get their start just about anywhere…

That young man on the beach was Rich Litvin and he went on to become one of the most respected and sought-after coaches in the world.

He got his start on that beach in Thailand and since then, Rich has built an unshakeable reputation around bringing in real results and life-changing transformations for his clients (and his client list reads like a who’s who of politicians, athletes, and artists!).

This is a story about how a truly dedicated coach -- someone who wants to be of service, someone who wants to make a real difference -- can get their start just about anywhere…

Should you get a coaching certification?

You’ve probably thought about that before and you’re not alone.

The coaching certification vs no certification “debate” has been going on for quite some time and the jury’s still out on the “right” answer.

This Guide isn’t designed to answer that question for you because everyone’s situation is different and unique.

In this Guide, you’ll find key information you need to answer that question for yourself so you can make the right decision for you.

So, if you want to discover whether becoming a certified coach is right for you right now, then you’re the perfect place!

Ready? Let’s roll!

CHAPTER 1

Get a Coaching Certification…
Yes or No?

The “no-certification-necessary” approach


Some people believe that coaching is about just that… coaching.

They believe that becoming a great coach is about doing the work in the field, so to speak.

It’s about finding people to coach and then coaching them… a lot like Rich Litvin did on that beach in Thailand.

They believe coaching skills – like other practical skills such as riding a bike or teaching school or creating art – is all about getting out there and doing the thing you want to be good at.

In this line of thinking, the longer you take to learn about coaching and think about coaching rather than actually do coaching, the longer you’ll take to become a great coach.

Information isn’t action and action is what’s going to take you up to the level you want to be at as a professional, transformational coach.

The no certification approach happens to believe that pretty much every coaching certification program out there falls short on active training.

In other words, these programs do not provide the student coach with the necessary practical training.


The “pro certification” approach


Pro certification folks are firm believers that coaching certifications are critical and starting out as a coach minus a certification is 100% unacceptable.

They can’t imagine anyone who could possibly do a good job as a coach without formal training.

They also believe that becoming a certified coach boosts credibility, which instantly puts a coach with certification way ahead of everyone else in the industry.

Plus, their thinking goes that a powerful certification program helps student coaches add proven-to-work coaching techniques and methodologies to their coaching toolkit, and this is a huge benefit and confidence-builder especially for brand new coaches.

Before we dive deeper into this Guide, it’s important to understand where you’re at in terms of your beliefs and ideas about coaching and being a great coach. 

The following questions will help you gain clarity around where you are now as a coach or potential coach.

1.

 Why is being a coach important to you?


2.

 How do you plan to improve your coaching skills throughout your career? (eg: take courses and trainings, read books, coach more clients etc)


3.

How much time do you want to invest in improving your coaching skills?
(how many hours a week)


4.

 What do you think are your client’s expectations around certifications? Do they prefer to work with a certified coach? If you’re brand new, what do you think your clients would prefer?


5.

What is your area of coaching expertise or if you’re just starting, what kind of coach do you want to be?
(career coach, health or nutrition coach, life coach, etc.)