The Ultimate Guide to Creating Transformational Online Courses
How to Impact Hundreds of Coaching Clients Year After Year That Create REAL Results
By Ajit Nawalkha
Sooner or later, it’s going to happen…
You’ll think about growing and expanding your coaching business.
You’ll think about reaching more people, creating more impact, and generating more income.
But there’s a catch…
You value your health, your time and your sanity, and you don’t want to end up hustling nights, days and weekends just to get to your goal.
So, what’s the solution?
The short answer – learn to create online coaching courses.
The long answer…
And this is exactly where so many amazing coaches fall off track.
They’re incredible at creating results in a 1:1 session but don’t know how to transfer that energy and that magic into an online course.
And so they give up. They tell themselves, “Online courses don’t work for my business!”
Guess what? That’s 100% false.
No matter where you are in your coaching business, you CAN learn to create powerful, transformational online courses that sell.
In this Guide, you’ll learn exactly how you can start to work on an online coaching course that makes a REAL difference and creates REAL results.
We’re going to work through the steps, one by one, and you’ll start to see you don’t need ninja tech skills or years and years of coaching experience to build a successful, profitable course.
And what you’re about to learn here will work for you even if you think you’re not ready to create a coaching course and even if you’ve never created one before.
Let’s get started.
Stepping Into Clarity
First thing’s first…
Let’s talk about that little voice inside your head - the “devil’s advocate” that says things like:
And on and on it goes.
If any of this is true for you, here’s what I want you to do…
I want you to ignore those thoughts at least until you get to the end of this Guide.
You need to have an open mind so you can approach what you’re about to learn with a sense of curiosity and enthusiasm.
Deal? Okay, great.
So, here’s the first piece of wisdom to take in…
This isn’t wishful thinking. It’s a fact.
I’ve created epic courses and helped countless other coaches do the same.
Regardless of what you might’ve heard, I want to set the record straight on what you need and what you don’t need to make this happen.
I like to call it
It’s about connecting deeply -- on a mental, emotional and spiritual level – with WHY you do what you do as a coach and why you want to create this course you’re about to create.
This might seem ultra basic or maybe even totally unimportant, but I can’t tell you how critical it is that you get this “why” down now.
For most coaches, the “why” behind creating an online course is about impact and reach.
They want to scale and expand their business.
But I want you to dig deeper and take this a step further…
This isn’t just about getting clarity around why you want to build a course for your business, but why do you want to build a course at all.
What’s driving YOU? What’s your true purpose?
Are you passionate about your message and the transformations you can create? Do you want to share this beyond the scope of 1:1 clients?
When you consciously step into the Clarity Mindset and find alignment with your deeper purpose, you’ll have the motivation you need to build truly powerful, transformational coaching courses that make a difference.
Asking The Right Questions
You might be thinking about all the steps that need to happen to get your course out into the world…
What do you do to promote it?
How do you get it into the right hands?
How do you create the content?
These are great questions but they’re “what and how” questions. Powerful, transformational courses begin with “where” and “who” questions…
The answers to these questions will help you decide how much time, energy, and effort you want to put into building your course.
And you want to build a course that’s congruent with where you are in your coaching business right now and who you want to teach.
You don’t want to create a course you think people want and then push it out into the world hoping it will connect with the right audience.
That’s not going to work!
So, let’s tackle these two first questions...
TOP QUESTION #1: THE “WHERE”
There are many ways to look at this, for instance…
As the CEO of your coaching business, you are in the best position to come up with the perfect answer that fits your business goals right now.
TOP QUESTION #2: THE “WHO”
You might think this one’s easy… your course is for people who are similar or even exactly the same as your 1:1 coaching clients.
But that answer may not be totally accurate.
Your “ideal coaching client persona” may or may not be the same as your “ideal course client persona.”
So if you’ve already worked through exercises to develop your coaching client persona or “avatar,” I want you to forget all of that for a minute and focus on coming up with an ideal course client persona.
This may sound a little counterintuitive but one of the most effective – and quickest – ways to do that is to think of transformations you’ve recently experienced in your own journey.
Think of yourself – think of who you were as a human being -- a week, a month, 3 months or 6 months ago.
What were your struggles and challenges? What were you hoping for? What beliefs, ideas and attitudes did you have that were holding you back?