Branding, conversion, customer service, copy, product development…
There are endless methods, strategies, and techniques you can use to build a successful business.
Focusing on any or all of these areas can create incredible progress and you’ll see your efforts reflected in the bottom line.But there is one area many entrepreneurs ignore or neglect when they look at ways to grow and expand their business.
I’ll admit that it’s an elusive element and one that is easy to overlook. I’m talking about your mindset or more specifically your secret fears around selling your offers and marketing your business.
If your mindset around selling and marketing isn’t where it should be, fancy tech tools and trendy strategies are not going to make any difference.
When you don’t believe, you won’t succeed. It’s as simple as that. I’ve coached, partnered or collaborated with countless entrepreneurs and here’s the one thing that separates average entrepreneurs from those who are exceptionally successful…
They tackle their fears, especially around marketing and selling.
Here are 3 biggest secret fears entrepreneurs experience in marketing and selling and know how to deal with each one.
Secret Fear #1: Why would anybody buy what I’m offering?
It’s natural to feel terrified that no one will buy when you finally launch your product or program but you can put this fear to rest. Here’s why… You wouldn’t have followed through and created the product or program if you didn’t already know that there are people out there who want it.
If you have a subscriber list or an audience of any kind, if you have followers on Twitter and likes on your Facebook posts, you already know that people are interested in what you have to say.
These are signals that there are people who like your message. When you package this message into a product such as an eCourse, masterclass or group program, your audience will be there.
So, push forward. Take action. Launch your product. It’s the only way you can learn and grow and make changes for bigger and better launches in the future. Remember, entrepreneurship is essentially a series of experiments. It’s not a single, final outcome carved in stone.
Secret Fear #2: What if I fail?
When you’re marketing your business or selling a product, it’s easy to get caught up in the numbers.
The number of people who sign up for your webinar.
The number of visitors who land on your homepage.
The number of products you sold.
While it’s good to know your numbers — metrics will help you keep track of what’s working and what’s not — allowing yourself to get tied up in these numbers is a massive mistake.
Too many entrepreneurs use numbers to measure their worth as business owners and experts. Some even quit before they’ve had a chance to succeed. To avoid this, analyze your numbers once a week or a couple of times a month but make the decision to separate your personal worth from those numbers.
If the numbers are not where you want them to be, it doesn’t mean you’re a failure and it isn’t a reflection of your value as an expert in your field.
It just means that you need to try a different strategy so you can see better results. Success is made up of a series of perceived “failures.” There’s no other way to get to the top.
Secret Fear #3: I’m not good at selling
Selling has a bad rep. For most people, the words “sales” or “selling” instantly calls up a picture of a sleazy salesman in their minds. You know the kind I’m talking about… It’s the salesman who never stops talking and keeps trying to convince you to buy.
This type of “selling” isn’t selling at all. It’s essentially someone stepping over personal boundaries and pushing you into doing something you don’t want to do just so they can hit their sales goals. That’s not what true selling is about. True selling is not about “making a sale.”
It’s more than just the exchange of money between the buyer and the seller. True selling involves communication and connection. Ultimately, it’s about delivering value and it’s a process of communicating this value to potential customers.
When your customers understand what you can bring to the table, selling becomes easy and natural. When you focus on how you can make your customers lives better, fears around selling disappear. Try it the next time you connect with a potential client and you’ll know what I mean.
If you’re set on up-leveling your business, you must do the inner work that will transform your outer results. So make it a point to understand these 3 common fears, and to know the causes and beliefs that drive them. Then make the decision to let them go.
When you do, you’ll be able to adopt a healthy mindset toward your business and your role as an entrepreneur… And finally be free to achieve the success and fulfillment that you deserve.