Principle #1: Build Rapport
Your client needs to feel comfortable sharing their deepest fears and challenges with you. To do that well, your client must trust you, and the best way to create that level of trust and connection is to build rapport.
Principle #2: Share Stories
Sharing stories is an effective way to help clients view their challenges or problems from a fresh perspective, and they are powerful change-makers.
Principle #3: Set Intentions
Setting clear intentions at the start of your journey with a new client not only creates clear expectations, but also helps you track progress over the long-term. You and your client will be able to see the magic and the results of your work together.
Principle #4: Stay Present
Extraordinary coaching requires a lot of energy and staying present at all times can be very stressful. Which is why you need rituals that are right for you and will help you get back into the present moment, again and again.
Principle #5: Don’t Get Attached
If you notice yourself getting upset or worked up based on a client session, it means you are too attached to your client’s outcome. As a coach, you can instigate and support the process for change, but you cannot guarantee results. So let go of your client’s outcome.
Principle #6: Be You
When a client decides to work with you, they have decided to work with you. Not anyone else. Make sure you bring all of the real you into your extraordinary coaching sessions.
Principle #7: Be Brave
It’s easy to feel intimidated and to let your fears guide your coaching sessions. So it’s crucial to be brave and allow yourself to ask questions that you would otherwise be hesitant to ask.
Principle #8: It’s Not About You…
Remember: It’s not about your systems and strategies or how good you are at what you do. None of it is about you, it’s about your client. You are there to serve them.
Principle #9: Don’t Judge
Sooner or later, your client is going to make choices or do something you feel is wrong. Understand that our beliefs are biased and your client is sharing openly with you because they trust that you will not judge. So don’t.
Principle #10: Don’t Make Ass-umptions
When we make an assumption, you are making an ass of yourself and of the person you are coaching. So, don’t do it. If you are not clear, ask “Would you clarify what you mean by this?”.
If you are clear, ask anyway “Could you elaborate on what that means?” When you keep asking questions – instead of making assumptions – you aren’t just making things clear for yourself, you’re making things clear for them.