The Ultimate Guide To Creating Transformational Online Coaching Courses
How to Impact Hundreds of Coaching Clients Year After Year Through Online Coaching Courses That Create Real Results
Sooner or later, it's going to happen...
You'll think about growing and expanding your coaching business.
You'll think about reaching more people, creating more impact, and generating more income.
But there's a catch...
You value your health, your time and your sanity, and you don't want to end up hustling nights, days and weekends just to get to your goal.
So, what's the solution?
The short answer - learn to create transformational coaching courses.
The long answer...
Learn to create online coaching courses that reach hundreds or maybe even thousands of people year after year without losing any of the power and transformation that happens in a 1:1 coaching session.
And this is exactly where so many amazing coaches fall off track. They're incredible at creating results in a 1:1 session but don't know how to transfer that energy and that magic into an online course.
And so they give up. They tell themselves, "Online courses don't work for my business!"
Guess what? That's 100% false.
No matter where you are in your coaching business, you CAN learn to create powerful, transformational coaching online courses that sell.
In this Guide, you'll learn exactly how you can start to work on an online coaching course that makes a REAL difference and creates REAL results.
We're going to work through the steps, one by one, and you'll start to see you don't need ninja tech skills or years and years of coaching experience to build a successful, profitable course.
And what you're about to learn here will work for you even if you think you're not ready to create a coaching course and even if you've never created one before.
Let's get started.
Stepping Into Clarity
First thing's first...
Let's talk about that little voice inside your head - the "devil's advocate" that says things like:
And on and on it goes.
If any of this is true for you, here's what I want you to do...
I want you to ignore those thoughts at least until you get to the end of this Guide.
You need to have an open mind so you can approach what you're about to learn with a sense of curiosity and enthusiasm.
Deal? Okay, great.
So, here's the first piece of wisdom to take in...
You can absolutely translate the power of 1:1 coaching sessions into an online course that reaches hundreds and even thousands of people around the world.
This isn't wishful thinking. It's a fact.
I've created epic courses and helped countless other coaches do the same.
Regardless of what you might've heard, I want to set the record straight on what you need and what you don't need to make this happen.
What you don't need:
- A ton of technical skills
- High-quality, expensive filming equipment
- A massive budget for marketing
- More budget for advertising campaigns
- To be the expert of experts in your field
What you DO need:
Right here, right now - even before you start creating your course -- is the right mindset.
I like to call it The Clarity Mindset.
It's about connecting deeply -- on a mental, emotional and spiritual level - with WHY you do what you do as a coach and why you want to create this course you're about to create.
This might seem ultra basic or maybe even totally unimportant, but I can't tell you how critical it is that you get this "why" down now.
For most coaches, the "why" behind creating an online course is about impact and reach.
They want to scale and expand their coaching business.
But I want you to dig deeper and take this a step further...
This isn't just about getting clarity around why you want to build a course for your business, but why do you want to build a course at all.
Are you passionate about your message and the transformations you can create? Do you want to share this beyond the scope of 1:1 clients?
When you consciously step into the Clarity Mindset and find alignment with your deeper purpose, you'll have the motivation you need to build truly powerful, transformational coaching courses that make a difference.
TAKE ACTION SECTION
You might have already guessed what your action step is going to be -- if you said, "identify my why," you get a gold star!
I want you to write down in your journal or a piece of paper the answers to these questions:
- Beyond the benefits for my business, what are some of my other reasons for creating an online coaching course?
- What is my true purpose and what are the changes and transformations I'd like to help create in the world?
When you're done, take a few minutes to reflect on what you wrote. Let it sink in.
Then, keep your "why" close to you as you start creating your course, so you'll have motivation and inspiration to keep going - even when you find yourself up against challenges or obstacles along the way.
Asking The Right Questions
You might be thinking about all the steps that need to happen to get your coaching course out into the world...
What do you do to promote it?
How do you get it into the right hands?
How do you create the content?
How do you put everything together into a course?
These are great questions, but they're "what" and "how" questions. Powerful, transformational courses begin with "where" and "who" questions...
Where does this course fit in my business?
Who is this course for?
The answers to these questions will help you decide how much time, energy, and effort you want to put into building your course.
And you want to build a course that's congruent with where you are in your coaching business right now and who you want to teach.
You don't want to create a course you think people want and then push it out into the world hoping it will connect with the right audience.
That's not going to work!
So, let's tackle these two questions first...
TOP QUESTION #1: THE "WHERE"
Where does this course fit into your business?
There are many ways to look at this, for instance...
As the CEO of your coaching business, you are in the best position to come up with the perfect answer that fits your business goals right now.
TOP QUESTION #2: THE "WHO"
Next, we have the "who" question... who is this course for?
You might think this one's easy... your course is for people who are similar or even exactly the same as your 1:1 coaching clients.
But that answer may not be totally accurate.
Your "ideal coaching client persona" may or may not be the same as your "ideal course client persona."
So, if you've already worked through exercises to develop your coaching client persona or "avatar," I want you to forget all of that for a minute and focus on coming up with an ideal course client persona.
This may sound a little counterintuitive, but one of the most effective - and quickest - ways to do that is to think of transformations you've recently experienced in your own journey.
Think of yourself - think of who you were as a human being -- a week, a month, 3 months or 6 months ago.
What were your struggles and challenges? What were you hoping for? What beliefs, ideas, and attitudes did you have that were holding you back? How did you overcome those roadblocks and grow into who and where you are now?
Serving people by creating courses and programs that rise from our own personal transformations is one of the most powerful things you can do.
TAKE ACTION SECTION
Now it's time to answer these questions and start creating the outline of your transformational coaching course!
These questions will help you uncover your current phase of business, how your course fits into that business, and who your course is for:
- Where are you at in your coaching business? Are you a brand -ew coach (6 months or less)? Do you have some experience under your belt (6 months to 2 years) or have you been coaching for a while now (more than 2 years)?
- From a business perspective, what do you want to achieve with your course? (eg: build a bigger audience, invite people to work with you on high-level offers, build awareness around your expertise and coaching niche, etc.)
- What are you passionate about and qualified to teach in your coaching niche?
- What are some of the pain points (mental and emotional as well as situational challenges, issues and obstacles) you've experienced in your own journey? What are the pain points you've seen in your clients' journeys?
- Who is the person that - if they actually did all the work in the course - would get the results you want to give?
Watch this video to deep dive into what makes a transformational online course: