3 Truths You Must Know To Create Success That Lasts


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We love it. We crave it…

Especially when it comes to creating success as a coach.

It feels awesome when you hit higher and higher levels of income and impact in just 12 months.

Or 6 months.

Or 3 months.

But here’s something no one talks about…

Coaches who hit rapid success are rarely able to sustain it.

The quicker they rise, the harder they fall.

You may have witnessed this phenomenon…

A brand new coach appears out of nowhere. She gets to the top. 6-figure months and then 7-figures in an incredibly short period of time. She burns bright.

But like a shooting star, her rise is beautiful but brief… The next thing you know, she’s calling it quits.

This doesn’t have to be your story. Not if you know how to resist the need for speed and focus on endurance instead.

Here are 3 truths you must know to create success that lasts and save yourself from failure.

Truth #1: Only Your Definition Counts

We live in a culture that force-feeds us with specific thoughts and beliefs about success.

Success usually looks like fast cars, beach houses and world travel, and the faster you achieve these things, the better.

This common view has us believing there’s just one way to be successful.

But that’s a lie.

Success is subjective. It’s different for everyone.

Success is what YOU say it is. And how fast you get there is up to you.

No one else.

Success is not what your parents, your teachers or your friends say it is.

It’s not what society or other coaches say it is.

So, take some time to reflect and redefine success in your coaching business, on your terms.

Aim to cultivate clarity and self-awareness around your personal ideas about success.

If you don’t, you’ll wake up one day, deeply unhappy…

Because you’ll realize you’re running someone else’s idea of a successful coaching business and living someone else’s idea of a successful life as a coach.

Truth #2: It’s Never What It Seems

Success stories intrigue and inspire us.

We get excited when someone rapidly hits a massive goal.

We get caught up in the glory. The glamour.

And we never stop to dig deeper. To discover the real story.

For instance, I hit 6-figures in my coaching business in my second year of coaching.

From the outside, it looked like I had achieved major success in a very short time.

In a way I had. But that wasn’t the whole story.

I had so many clients sign up with me even though I was a new coach because many of them were people I had interacted with in my previous roles in business…

They already knew me and trusted me.

I had already been coaching them without taking on a “formal” role as a coach.

So when I became a professional coach, many of them were only too happy to enroll with me.

The truth is I had been working with these clients for over 2 years before they signed on.

Remember: there’s always more to a success story than meets the eye.

Take time to dig deeper. You’ll discover major achievements take a lot longer to happen than you think.

This will motivate you to stop focusing on timeframes and start focusing on the foundational methods, pillars, and techniques that will build a lasting legacy as a coach.

Truth #3: Slow Will Get You There Fast

There are endless cookie-cutter systems out there and they all promise to give you the fast success you’re looking for.

Very, very quickly.

You’ve seen it before…

The automated marketing tools. The “must-do” sales methods. The trendy content styles…

You may even have fallen for a few. I know I have.

But I’ve learned the fastest way to get to where you want to go is to go slow.

Don’t rush it.

Use proven business models and ideas that give you sustainable, long-term growth.

Take time to research and find experts you trust so you can learn from them.

Build a rockstar reputation – one client at a time.

It’s impossible to grow a profitable coaching practice that lasts when “fast” is all you’re looking for.

Great businesses take time to build.

This is a fact. And it’s a good one.

It gives you permission to create a business that matters.

A business that has a powerful impact.

A business that lasts.

Forget fast. Pick slow and do the work.

And soon you’ll find the new “overnight” success…

Is you.

About The Author

Ajit Nawalkha

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Ajit Nawalkha is the Co-founder of Evercoach. He is passionate about disrupting industries and creating positive change. Ajit is a business coach himself.

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