Your business is built around your passion. You leap out of bed every morning because you can’t wait to get started and you’re paid really well to do what you love.
This is the dream.
It’s the vision that drives so many people to quit their mind-numbing 9 to 5 jobs to become an entrepreneur.
But there’s a hard truth that not many people talk about and one that you’re already familiar with if you’ve been an entrepreneur for more than a couple of months…
There’s far more to running your business than the usual maxims and quotes that you see everywhere. It’s not just about “work equals play” or “making money while you sleep” and having “countless, raving fans around the world.”
Creating, building and sustaining a successful business is hard work and consists of a complex number of tasks.
One of the most challenging among these is marketing. Countless talented entrepreneurs fail because they do not have a handle on marketing their programs, services and products.
Despite what you may have heard, creating success, even in the online world, isn’t something that happens overnight. You need perseverance, patience and discipline.
So, if you’re wondering why your attempts at marketing your business never seem to hit the mark, take a look at this list. You may be committing these 3 mistakes of online marketing without even knowing it.
Mistake #1: You’re Allergic to Analytics
If you think looking at and analyzing data such as click-through rates, views and conversion rates is duller than watching paint dry, you’re in for a world of pain.
Every marketing campaign in the world comes down to one thing — numbers.
If you aren’t looking at the relevant data, how do you know if your campaign is a winner or a total bomb?
You need to have the patience and the fortitude to continuously study the numbers so you can hone in and focus on the marketing methods and platforms that work for your business, and ditch the ones that don’t.
Having a good understanding about your marketing numbers will also shed light on other important aspects of your business such as the content that your audience responds to.
This can be used as valuable feedback for ideas on future products and services. You’ll also be able to use marketing data to come up with new and better campaigns in the future.
So get to know and love your marketing numbers. You can’t run a successful business without them.
Mistake #2: You’re a Penny Pincher
While it’s never a good idea to spend enormous amounts of money whenever you need to get something done in your business, going the other way doesn’t work either.
Penny pinching or counting the pennies when you’re about to build a marketing campaign will hold you back from doing what you need to do to get your message out into the world.
When it comes to online marketing, effectiveness outshines thrift every day of the week.
Make a decision to stay the course and understand that you must invest if you want to see great results. Spend wisely but don’t be afraid to spend on the marketing aspect of your business.
When it’s done right, the results will be more than worth it because the right marketing tactics and campaigns can turn your solopreneur business into a multi-million dollar enterprise.
Mistake #3: You’re Fickle
Some entrepreneurs just can’t seem to stick to one marketing technique for more than a few days or weeks. This is business suicide.
Successful marketing is a long-term game and it’s not for those who crave instant gratification. Often, it takes at least a couple months to see the full benefits of your marketing campaigns.
You’ll need to be able to resist the temptation to follow the latest trends or keep changing tactics and techniques every few weeks because you haven’t achieved the results you’re looking for.
Stay the course and let the numbers (see The Second Sin) tell you if you need to switch to a different method. Don’t allow impatience or FOMO (fear of missing out) take you out of the game.
Marketing can feel intimidating and scary even if you’re a seasoned entrepreneur but it’s not rocket science.
Anyone can master marketing when they have the right fundamental approach and know what to do… And what NOT to do.
When you study your numbers, stay patient, and remain open to investing for the long haul, you’ll easily stay the course…
And steer your business to success.