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Strategies to Start
A Small & Mid-Sized
Coaching Business

If you’re like most coaches, you love the actual work of coaching. You love supporting clients and the work inspires you and lights you up.

That’s great news, but here’s the not-so-great news...


If you’re like most coaches, you resist many of the other elements that are part of being a professional coach -- elements like marketing and selling offers plus all the other tasks that go toward building a successful coaching business.

In this chapter, we’re going to look at some of the main strategies you need to establish your expertise and build an in-demand small and mid-sized coaching business.These are the needle-movers that will get you quickly moving toward a successful business even if you’re just starting out.

Master the
Art of Selling

Master the
Art of Pricing

Master the Art of
Target Marketing

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Master the
Art of Niching

Master the Art of Selling

Most coaches would rather have a painful experience in the dentist’s chair than have a sales conversation with a potential client! This is a massive block to your success as a business coach.

Remember that selling is love. It’s how you get to help more people and this is a powerful and positive way to approach sales.

Master the Art of Pricing

Most business coaches do not spend enough time researching the industry average for their area of expertise. This leads to huge problems down the line and the biggest of these is chronic underpricing.  

When you charge a lot lower than the average industry rate, you will attract less than ideal clients and it leaves you working around the clock just to make ends meet.

Master the Art of Target Marketing

You already know the size of the business you want to work with – small and mid-sized companies -- but there are a whole lot of other questions you need to ask yourself.

For instance, 

Do you prefer working with younger Founders and business owners?

What type of business do you want to focus on?

Creative enterprises, software companies, technology startups… the list is long.

Knowing exactly who you want to work with is critical for your success because it’s the only real way to create effective marketing and sales assets that will attract the right clients.

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Master the Art of Niching

While it’s true that you need to be flexible and open to wearing many hats as a small and mid-sized business coach, you also need to be clear on your area of expertise so clients know exactly how you can help them.

This is where choosing a niche comes in. 

In general, small and mid-sized business coaching is about facilitating the day to day running of the business as well as guiding the client to achieve their overall goals and vision for the company. 

However, you can also laser in on specific aspects of running a business such as helping companies get “unstuck” when they hit an income ceiling, guiding them to grow and scale, creating new income or revenue streams and more.

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Let’s look at how you can get more clarity on each of the needle-moving business strategies highlighted in this chapter.

Master the Art of Selling

Check out this free high-value video on the art of selling with integrity and ease.

Master the Art of Pricing

Take 30 to 60 minutes to research the most recent average industry rates for small and mid-sized business coaches. List these out in a document on your computer or write it in a notebook. Look for rates around various coaching offers and packages including group coaching, 1:1 rates, and more. 

Learn more about how to price your coaching services with this video:

Master the Art of Target Marketing

Answer these questions to gain more clarity on the type of company or business you want to work with:

Question 1

Who is the small or mid-sized business owner or Founder that you prefer to work with?  

Eg: women entrepreneurs, millennials, etc

Question 2

What type of business do you want to support?

Eg: software company, creative businesses, etc

Question 3

What are some of the values, principles and ideals that you want to support as a coach?

Eg: an eco-friendly business, an organization that supports a cause that you believe in, etc.

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Master the Art of Target Marketing

Answer these questions to gain more clarity on your niche as a small or mid-sized business coach:

Question 1

What is one area of business that you could talk about for hours and hours? 

Eg: Starting a business from scratch, massive scaling and growth, etc

Question 2

How do you want to help companies improve their game?

Eg: uplevel their income, expand and grow their reach, customer base, etc

Question 3

What are some personal and professional experiences that could help your clients?

Eg: you’re a serial entrepreneur who’s started multiple businesses, you’ve experienced failure around starting a business, etc



How To Start Coaching Businesses

This Brand New Masterclass Might Be The Reason Clients Choose You Over Any Other Coach.

Discover the Unusual Coaching Model for a Rewarding and Fulfilling Career.

New Coaching Model by Ajit Nawalkha, Unleashes Your Coaching Potential, Helps Businesses Thrive and Creates A Prosperous Coaching Practice even if you have never coached before.

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Now Playing: For a Limited Time Only

What You'll Learn

  • The truth about the fast-growing industry , and how you can benefit from it, financially (this industry is currently estimated at $2.8 billion)
  • The 5 challenges companies are facing right now and how you can be more prepared when you approach companies. This will help you engage, enroll and transform these companies with ease.
  • This new skill will make sure you stand out from any other coach in your industry (and attract high-paying, quality clients)
  • Learn how you can create fast and tangible results for the leaders that are guiding our new reality
  •  How to serve powerfully any business-client or leader you wish to work with even if you don't have any business experience
  • How you can create an impact on the economy, livelihood of thousands while working with a select few.
  • How to charge twice as much as any other business-coach you know, while landing twice as many clients.
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Now Playing: For a Limited Time Only