Where to start a coaching business


Become a Sales Rockstar

Where to start a coaching business

So many coaches – talented, gifted coaches – struggle with sales and selling and here’s why…

They have a deep belief that selling is manipulative, sleazy, and dishonest.

Nothing could be further from the truth.

As I explain in The Book of Coaching, sales is love.

Where to start a coaching business

Selling allows you to serve.

And that’s my mantra…

Serve, first.

Approach sales and the act of selling as a service to your clients.

Think of it as an expression of who you are as a coach and think of the transformations you can help create when your clients choose to work with you.

The exchange of money and service that happens between you and your client is something that’s kind of sacred.

It’s the promise that opens the door to possibilities…

The door to a whole new world and a whole new life for your clients.

As a coach of integrity, you know you’ll do the work to get your clients where they want to go…

And selling is how you can get them there.

There’s another piece to the sales puzzle I want you to think about…

Getting to the “yes.”

Where to start a coaching business

To get to the yes, you have to get through a whole lot of “nos” and this is especially true for new coaches.

Now let me be straight with you…

Getting lots of no's? It’s no big deal.

No is not a reflection of your skills or your abilities as a coach.

No is not a rejection of you as a person.

No is just a word.

And you have to get through a lot of “no’s” to get to a yes.

That’s just how it works.

Where to start a coaching business

My personal “yes” rate -- my enrollment rate -- improved over time and through many factors.

I became more confident and comfortable with my offers, packages and skills as a coach.

And I learned to sell from a place of service. From a place of wanting to help…

From a place of love and caring.

When you learn to do the same thing…

When you come from a place of service, when you see “no” as nothing more than a word and not a rejection, when you become more and more confident in who you are as a coach…

Where to start a coaching business

That’s when you’ll engage, empower, and connect with your clients so just about every sales conversation you have will end in the words every coach wants to hear…

Yes! Where do I sign up?

How to start a new coaching business

From today onwards, actively and consciously redesign your relationship with sales and selling. Start thinking about the act of selling as a way to be of service because that’s exactly what it is.

Set aside 15 to 30 minutes and journal your answers to these questions (or create an audio recording):

  1. How can I come from a place of love and service when I’m in a sales conversation with a client?
  2. What can I do to create in-the-moment shifts for my clients during a conversation?

When you’re done, go to the Additional Resources section and watch my video – How to Become Great at Selling – for an in depth, step-by-step look at my personal, proven specific sales process.

How to start a new coaching business


Your Next Step

How to start a new coaching business

When a new coach comes to me and says,

“So, how can I build a successful coaching business, Ajit?”

The first thing I tell them to do is to read this guide…

The next thing I tell them?

Attend this free masterclass where I reveal the truth about the 4 most common myths stopping most coaches from starting their dream coaching business.

I made it especially for you and all aspiring coaches who want to escape the mundane routine & create a life of deeper contribution and legacy…


4 Limiting Myths Stopping You From Starting Your Coaching Business

Where to start a coaching business

This masterclass is absolutely FREE and plays in your local time:


Join me in this mind-shifting training where we’ll talk about:

  • How to tap into the billion dollar personal coaching industry even if you are still transitioning into this new career
  • Where to find clients
  • The truth about “perfect methodology”... and why you might have got it all wrong. (Bonus: Learn the 5-step process to build your core coaching style) …and much, much more.

By the end of this free training, you’ll break through these limiting beliefs holding back the potential of aspiring coaches, so you’ll have the confidence and clarity to start a successful coaching business that serves others, and allows you to enjoy the income and lifestyle you need to thrive.

How to start a new coaching business


Additional Resources

How to start a new coaching business

Chapter 1

How to Get Unstuck

Click here

Chapter 2

The 5 Elements of Exponential Coaching

Click here

Chapter 3

How to Charge for Your Services

Click here

Chapter 4

How to Create Your Coaching Packages

Click here

Chapter 5

How to Become Great at Selling

Click here