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The Ultimate Guide To Meditation Coaching

Everything you need to know about becoming a top-notch meditation coach and starting a thriving meditation coaching practice.

The Ultimate Guide To Meditation Coaching
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Everything you need to know about starting a top-notch meditation coaching practice

Muni and the Tree Spirit may not be real, but their story gives us many real-life takeaways about meditation and how to surmount odds through it.

  • Everyone has stressors.
  • Meditation helps. Regular meditation helps better.
  • It reduces, regulates, eliminates stress, not stressors.
  • Meditation doesn’t solve problems. It empowers you to solve them.
  • It makes you question and seek answers. It offers clarity.
  • You can’t walk this path alone all the time. It’s good to have a wise guide – a coach – like the tree spirit.

Does that strike a chord?

Do you feel like you’ve been in Muni’s shoes and done the Tree Spirit’s job too? Does your inner voice keep pushing you to help people using your years of practice and understanding of meditation? But you don’t know where to start and how?

Look no further!

This guidebook will give you a step-by-step on how to start your meditation coaching practice and make it a successful business.

Excited? Let’s dive right in.

What Is Meditation Coaching?

CHAPTER 1

What Is
Meditation Coaching?

Stress, insomnia, and the desire for high productivity have left our minds overstimulated and bodies under-stimulated, disturbing an ancient balance that guarded our well-being. The pandemic pushed this imbalance further, and faster, triggering a boom in the launch of meditation apps to relieve anxiety, depression, insomnia, boost productivity, and revive joy. With the rise in its popularity, the first question that begs our attention is…

What is Meditation? 

Yes, its practice involves chanting, being quiet, contemplative, sitting cross-legged or even moving to calm the mind, but what does it mean? What does it do for you?

Yoga International defines meditation as a “precise technique for resting the mind and attaining a state of consciousness”,

What Is Meditation Coaching?

or awareness of self and others that allows the practitioner to create new, desirable realities. “Meditation is a science, which means that the process follows a particular order, has definite principles, and produces results that can be verified.”

In fact, modern science has been studying and corroborating the ancient benefits of meditation for years now. “From changes in grey matter volume to reduced activity in the “me” centers of the brain to enhanced connectivity between brain regions”, an article in the Forbes magazine lists studies that show how meditation significantly changes our brain for the better, bestows good health, happiness and vitality on its practitioner.

There’s therefore little surprise that the meditation segment of the wellness industry is on the rise.

The US market alone is projected to surpass $2 billion by 2022. It may even catch up to the $11-billion US Yoga market.

This makes it the perfect time to add top-notch coaching techniques to your meditation practice and become a meditation coach!

But there’s a stronger reason than uptick in business to pick meditation coaching as a career – it is your higher suitability to become a great coach!

How Does Meditation Make Coaching Better?

Every type of meditative practice is oriented towards self-discovery, exploration, and reconnection to live a more holistic life.

The methods may vary but the end goal involves learning to reprogram the fear-driven brain. To pause after every trigger, observe the situation as it presents itself, gauge the negative emotions, and not react but act with compassion and empathy.

Meditation also makes you a detached observer even when you and your life are the focus.

All this training comes in handy in coaching where the client is in focus, like King Muni, and a coach becomes the tree spirit – in the background, still, observant, listening, absorbing, sharp, only questioning to assist self-exploration.

Such facilitation requires:

7 traits of meditation coaching

These are the seven character traits of a great coach and are also gifts of meditation. These qualities help coaches create a safe space for clients, so they can see their blind spots and overcome the internal and external barriers that keep them from actualizing the life they desire.

As you progress in this guidebook, you will notice that we will keep circling back to holistic problem-solving. This is because meditation coaching requires balancing all areas of life or the mind will never be at rest.

These are:

  • The physical aspect of the mind and body 
  • The worldly aspect of our lives
  • The inner aspect of our lives
  • The spiritual aspect
  • Good Health
  • Professional Growth
  • Family Well-Being
  • Highest Potential
  • The physical aspect of the mind and body >> Good Health
  • The worldly aspect of our lives >> Professional Growth
  • The inner aspect of our lives >> Family Well-Being
  • The spiritual aspect >> Highest Potential

This 360-degree approach is the biggest differentiator between a meditation coach and other coaches, who may only tackle one aspect of a client’s life.

take action section

If you want to become a transformational and successful meditation coach, it’s crucial that you are fully aligned to your why and purpose. Take some time to reflect on the following questions:

Why do I want to become a meditation coach?

How has meditation helped me in my own personal life and career?

How can I help others also reap from the benefits of meditation?

Key Differences Of A Meditation Coach

CHAPTER 2

Key Differences Of A Meditation Coach

A meditation coach is often confused for a meditation teacher, or a life coach who adds meditative tools to their usual practice. But they’re so much more!

As a meditation coach, you will facilitate goal attainment using one or more meditative techniques you specialize in and borrow tools from psychology to create powerful results for your clients.

In the process, your clients may end up learning meditation, but they may not be equipped to do it unassisted like a student would at the end of a course.

So, a meditation coach is not a teacher.

Secondly, your method will approach problem-solving from the prism of meditation or watching the mind.

Meditation detoxes, rewires and strengthens the mind much like exercise does the body. Meditation coaching first relieves stress, eases the mind and heart, and in the process gently makes space for creative solutions to emerge.

No matter the type of meditation the end product will be the same – a calmer mind and a healthier body that is more capable of tackling life’s uncertainties with greater creativity.

Meditation coaching scores over regular coaching as it overcomes the physical and mental challenges posed by thought-oriented problem-solving especially when the client is in distress.

A clouded mind cannot see clearly!
That’s usually the case when clients approach a coach.

So, a meditation coach is not just a life coach with cool meditation tools.

A meditation coach also goes beyond the conventional coaching paradigm as meditation includes healing and energy-cleansing aspects.

A meditation coach also goes beyond the conventional coaching paradigm as meditation includes healing and energy-cleansing aspects.

Meditation – based on the mind-body connection – identifies energy shields that facilitate energy flow within and around the human body. The practice emphasizes on keeping these channels clear for optimal functioning.

This is attained by:

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Identifying the blocks

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Pinpointing their source

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Understanding the associated pattern

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Using an appropriate tool to clear this block

So, while meditation coaching may involve aspects of healing, such coaches are not specifically energy healers.

A meditation coach gives clients the tools they need to identify the source of their dissatisfaction even when everything looks rosie on the surface. These solutions set clients off on a path of creating their happiest selves in every sphere of life.

take action section

Take a look at some of the common reasons for clients to seek coaches. Using the following chart, list down how meditation can address these problems. Also study different meditation types and list the ones that may help resolve these problems.

COMMON
CLIENT CONCERNS

HOW CAN
MEDITATION HELP

Additional Techniques

Challenging & stressful life situations



Relationships & conflicts


Health & commitment



Low self-esteem



Decision making



Self-development & growth



What's My Meditation Coaching Style?

CHAPTER 3

What's My Meditation
Coaching Style?

Let’s jump into this million-dollar question because it will literally define if you will earn a million dollars while walking this career path.

What's My Meditation Coaching Style?

To draw in and retain clients, you will need to see how your meditation technique can address their issues and challenges.

And can you address all issues with just one technique?

example of meditation coaching styles

Using a combination of meditation techniques will ensure your client doesn’t fall off the track and achieves targets faster to create unparalleled results in all areas of life.

Let’s look at the different types, tools, and techniques of meditations and their key takeaways.

 Types of Meditation Coaching

types of meditation coaching
types of meditation coaching

For 10X output, you will combine these with established tools and techniques. While Zen meditation, Transcendental meditation, Osho meditation, Kundalini Yoga are different techniques, they use a group of tools not specific to any school of meditation.

9 Powerful Meditation Coaching Tools

9 Powerful Meditation Coaching Tools
meditation coaching tool

Focused attention

Involves focusing on the breath to anchor the mind and maintain awareness. It also helps identify thoughts that keep you distracted. Resolves underlying triggers.

meditation coaching tool

Visualization

Involves mentally focusing on an object or reality you wish to manifest. Helps create solutions.

meditation coaching tool

Body scan

Involves mentally scanning the body from head to toe, and slowly bringing attention to any aches and pains that exist. Relaxes the body.

meditation coaching tool

Progressive Muscle Relaxation Meditation

Involves working on different muscles in a particular order from head to toe to release tension with every breath. De-stresses the body.

meditation coaching tool

Movement meditation

Involves focusing on the body while walking or doing any relaxed movement allowing the mind to wander and create space for awareness, solutions.

meditation coaching tool

Loving kindness

Involves opening the heart and mind, and directing positive energy, goodwill first to ourselves, and then others. Helps let go of unhappiness and resentment.

meditation coaching tool

Awareness

Involves letting the mind rest. You don’t focus on the breath or any image or a body sensation. Allows thoughts to enter, observe them and allow them to drift away.

meditation coaching tool

Reflection

Involves questioning oneself to explore thoughts and accompanying feelings that come in response.

meditation coaching tool

Mantra meditation

Involves silently repeating a sound to quieten the mind. Originates from the belief that all sound originates from the Universe, which resides within us. When we connect with the source, we also connect with ourselves and tap boundless potential.

take action

Let's take some time to reflect on this chapter and start identifying your preferred coaching style, type, and tools. Write down your answers to the following questions:

  1. 1
    What's my meditation coaching style?
  2. 2
    What type of meditation resonates with my style the most?
  3. 3
    What are the top 1-3 meditation coaching tools I could use with clients?
Who Can I Serve As A Meditation Coach?

CHAPTER 4

Who Can I Serve As A Meditation Coach?

The most important step to becoming an expert meditation coach is by selecting a coaching niche – a subset of your target audience that has a specific problem which you can address with your style of meditation coaching.

A niche will define who you want to assist, and therefore which coaching tools and techniques you should learn, or which problems can you solve the best with your existing set of tools and techniques.

As an entrant to the world of meditation coaching, you may be tempted to take on any client that walks through the door. You may even be equipped to facilitate their growth, but it may not be good for business.

Coaching requires in-depth study and time investment on your part. 

So, it makes better business sense to start with a select client base, like executive coaches looking to add small meditation tools to create instant ease and clarity for participants, or becoming a ‘prosperity coach’ using Chakra meditation techniques to help clients create abundance in their lives.

This would maximize your returns on self-investment, generate good results for clients, good reviews for yourself, and create a steady flow of client and income.

By selecting a niche, you will:

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Allow yourself to become an expert

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Make crafting and selling your offer much easier

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Gain a competitive edge

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Charge more for your services.

take action

Select the meditation tools and techniques you are adept at and craft your coaching niche.

Use the table below to list your preferred tools and the ones you would like to learn. Also list how these tools may assist your journey as a meditation coach within your niche

Tool & Techniques

Level of Expertise (scale of 1-5)

Targeted Benefits

Zen Meditation



Vipassana Meditation


Metta Meditation



Mantra Meditation



Transcendental Meditation (TM)



Yogic Meditations



Osho Meditation

Cell
Cell

Qigong

Cell
Cell

Sufi Meditations

Cell
Cell

Chakra Meditation

Cell
Cell
Setting The Right Price

CHAPTER 5

Setting The Right Price

Thanks to the big boom in the meditation industry, the average annual take-home of a meditation teacher in the US, depending on the style of meditation, stands in the $65,000-$95,000 range.

These figures can change depending on your credentials and where you live. It may not take time to scale up your practice, but it takes time to create a steady flow of income.

While many believe in going all-in, many opt to transition into coaching because of two key factors:

coaching prices
coaching prices

So, how much can you get paid as a meditation coach? Well, that’s more a marketing question but let’s get some estimates.

AN EXAMPLE OF THE EARNING POTENTIAL

phase 1

Easing In

Stacey has been a Yoga teacher for 10 years who started Chakra and loving-kindness meditations after her marriage ended. After seven years of seeing her life blossom, Stacey has decided to step into coaching as a way to supplement her income while adding value to her life and that of others. But she doesn’t want her steady Yoga earnings to vanish. So, Stacey is scaling up slowly.

She starts out at $50 an hour, with each session averaging 1.5 hours ($75) and accommodating seven clients a week, Stacey’s meditation coaching business rakes in $25,200 in the first year.

phase 2

Adjusting

Over the next year, Stacey revised her rate to $100 an hour for new clients, almost doubled her weekly client load and cut back Yoga classes to twice a week. This increases her earnings to $67,200 per year for 21 hours of meditation coaching a week.

phase 3

All In

A few years into the business, Stacey’s client list and expertise has grown. She commands $200 an hour ($300 for 90 minutes) and earns $144,000 facilitating no more than two clients a day. She spends the rest of her time reading, strengthening her meditation and coaching practices, like her other higher paying engagements with corporates and select groups.

Scaling Up Your Practice Into A Coaching Business

CHAPTER 6

Scaling up your practice into a Coaching business

Setting up a meditation coaching business will allow you to easily scale up by adding more offers, niches, and price points that truly set you free to live the life you want. You will make your own hours, and travel for a living. What else could you ask for?

Let’s start with the basics of business creation:

  • Coaching Niche
  • Prices
  • Offers
  • Delivery Mechanism
  • Online Presence
  • Marketing

As we’ve already touched upon selecting your coaching niche (Chapter 4) and setting your coaching prices (Chapter 5), let’s go straight into the other elements.

coaching packages

Your offer is about defining how you will help your clients reach from Point A (the problem) to Point B (the solution), or your basket of offerings.

Let’s say Stacey’s niche is women who are looking to rebuild their lives after a bad relationship. That’s a big market! But it requires a lot of time and energy. Stacey chooses to keep her core clientele intact for personal satisfaction and the impact her work has. But she also tweaks her offering.

Why? Because the success of her meditation coaching business will depend on it.

1

She adds goal-oriented packages over standalone sessions to economize it for the client and give herself a steady flow of income.

2

She creates a second offering – self-esteem classes for young women. This is a 4-week class with a simpler deliverable.

3

She also adds Mindful Eating Coaching as an offshoot of the self-esteem class. Again, a popular but short class with an investment-light deliverable.

These offerings together give Stacey range while allowing her to scale back, stop or change her Yoga classes into personal sessions for exclusive clients who pay top dollar!

This is an example of how you could craft different offers and packages for your ideal clients.

Learn more about how to create irresistible coaching offers with our Ultimate Guide to Coaching Prices & Packages.

how to deliver coaching packages

You might already know the four basic delivery mechanisms of coaching: one-on-one sessions, group coaching programs, in-person sessions, and online sessions.

Other delivery methods you could explore are

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High-impact retreats

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Speaking engagements

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Corporate tie-ups

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Intensive workshops

Besides the price-point, they help establish your expertise to a larger audience who may then opt for one-on-one engagement.

online presence

What’s the first thing you do when you hear about somebody? You search for them online!

Creating an online presence, no matter how basic, is vital to ensure that those who hear of you can find you, get to know about you and reach you!

Start out with a business name, logo, and standardized color palette.

Next create a clutch of solutions - or clarity-oriented content that resonates with your target audience. Detail some of their problems, underlying causes and potential solutions you can offer.

You can also add fun personality assessment games, problem identification quizzes, and videos of your workshops.

All these elements will come in handy when you’re selling your offer online.

If you're exploring social media platforms to position your personal brand and build a following, check out our Ultimate Guide To Social Media For Coaches.

market your offer

With the world having condensed itself in your clients’ smartphone, online and social media marketing have become the most important marketplace irrespective of your niche, offer and skill set.

So, get your existing clients to write testimonials for you or create a short video. Post them online for an attention-grabbing introduction. There’s no better marketing than a happy client!

Create an irresistible offer, present it with a snazzy image and some sharp copywriting. You can also generate leads with catchy lines from your blogs, workshop videos, or problem identifiers.

how to grow your online coaching business

And here’s the clincher, always offer a freebie. Hook potential clients with a small sample of your insights, offer a giveaway, like a free online session, and rope them in by creating a small, quick but significant breakthrough.

While all this can be done organically, it doesn’t hurt to make a small investment in getting data insights to reach your niche. Social media algorithms are designed for this.

But beware! Never pick a platform blindly. Know where you niche swipes, chats, cries, vents, laughs… or asks questions! So, you can also add interactive platforms like Quora to the mix.

take action

View Evercoach’s video on how to find clients, and draft a step-by-step plan to promote your coaching practice.

To position yourself strongly, answer these questions:

  1. 1
    What’s my meditation niche?
  2. 2
    Which tools and techniques am I most comfortable with?
  3. 3
    What are the problems I can most easily solve using my skills?
  4. 4
    Can I leverage my own life story as a way to showcase benefits of my meditation methodology?
  5. 5
    Can I use any skills from my previous work to create better income funnels?
Start Your Journey As A Meditation Coach

CHAPTER 7

Start Your Journey As A Meditation Coach

As you start actualizing the future you had once envisioned for yourself, create some habits that will sustain you as you elevate your coaching practice into a healthy business, and a brand.

Meditate regularly.

You’re in the business of coaching facilitated by meditative exploration. You can’t lead anyone anywhere if you do not have the skill to find the way in uncharted territories.

Keep learning new meditative and coaching techniques to keep progressing on this path. Meet some of Evercoach’s meditation teachers, explore our courses and become part of a thriving coaching community to see what their practice has done for them.

Evercoach’s community support continues even after the course ends. You get lifetime access to our teachers and collaborate with like-minded professionals dedicated to growing together.

Remember what the masters say – as you expand your consciousness and grow, you also make room for others to grow with you.

Now it’s time to learn exactly how YOU can build a profitable, purposeful, coaching business (even if you’re a brand, new coach or you’re still working at your 9 to 5). Sign up for this Free Masterclass with master coach Ajit Nawalkha to find out how!

Free Masterclass

Discover The 3 Simple Steps to Start Your Coaching Business

The masterclass is absolutely FREE and plays in your local time

 

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