Life Coaching
CHOOSE YOUR “WHO” AND YOUR “WHAT”

You’re passionate about helping people…

It’s one of the biggest reasons you’re called to life coaching.

Let’s get something clear…

Passion is awesome…
Passion creates drive and motivation…
Passion inspires creativity…

But passion is not enough.

It’s not enough to build a sustainable life-coaching career or practice.
It’s not enough for long-term success.

If you’re serious about attracting a waitlist of ideal coaching clients and creating an awesome reputation as a life coach, you need to think about it like this…

Life Coaching

So, what’s the first step in building a successful, sustainable business as a coach?

Choose your “who” and your “what.”

You need to know who you want to work with – your ideal clients -- and what you want to work on – your niche or area of expertise.

When you do this, you’ll instantly have an edge over other coaches who don’t know these things and here’s why…

Specialists win over generalists. Every. Single. Time.

Life coaching is a massive field and if you offer services as a general “life coach,” you’ll disappear into a sea of sameness.

Your audience won’t pay any attention to you and what you have to offer because they won’t have a clue about what you can do for them and the results they can expect.

These issues disappear just like that when you decide on your ideal client and focus on a specific area of expertise or niche.

Why? Because doing both of these things is like putting out a giant welcome mat for people to work with you.

When you include your expertise and ideal client persona in your messaging and marketing, everything becomes crystal clear.

Here’s an example:

Life Coaching

See how that works?

Your who and your what are the first steps – and the most important ones – in your journey to build a successful life coaching business that continues to grow and thrive.

Life Coaching

Choose your “who” and your “what” now.

Don’t look at the clock for this one. Allow yourself to take as much time as you need as finding your niche and your audience is an intensely personal and deep exercise that can take a while. But it’s time worth investing!

Here are key questions to get you started:

  • What do I have life experience or expertise in?
  • What do I love talking about and learning about?
  • Who do I understand on a deep level? Helpful hint: this is often someone you know or it could even be you. Eg: career women, divorced dads, empty nesters etc
  • Who do I enjoy helping?
  • Who do I NOT want to work with? Helpful hint: knowing who you don’t want to work with will give you clarity on who you do want to work with