Here’s something that often confuses new – and even experienced – high-performance coaches during sales conversations and networking events…

Can you tell the difference between high achievers and big dreamers?
Can you tell the difference between whose who are ready to do the work to get where they want to go and those who love sharing their big vision but have no intention of following through?

The good news is high performers are easy to pick out of a crowd when you know what to look for.

For one thing, there is tangible proof that they are go-getters - they have a long list of wins and achievements behind them.

They regularly hit incredible goals that others find difficult or even impossible to achieve.

High performers are often known for a specific skill or expertise but there are also those who are multi–talented with highly developed skills in many different areas.

Many high performers are top earners in their work or business, but may not be doing so well in other aspects of their personal life such as their health or relationships.

They are very hard on themselves and constantly running on the “hustle and grind treadmill.”

Top performers battle with a number of very specific issues and, if you want to be a successful high-performance coach, you need to familiarize yourself with these.

Here’s a list of some of the most common issues that challenge high performers:


Imposter Syndrome

High performers struggle with feeling like a fraud. They ignore their own hard work and persistence and believe they’re successful because of other factors such as luck or “knowing the right people.”


Fear of Success

High performers are often afraid that achieving big goals will create more demands on their time and energy or that they’ll end up “alone at the top.”


Fear of Failure

They’re afraid of failing, being seen as weak or ineffective and living a life that does not reflect who they are and what they’re capable of.


Distraction and Boredom

Their sharp minds and incredible drive means they get easily distracted and bored. Sticking to one thing until they see the results they’re looking for is often a big challenge for many high performers.



They know they’re capable of achieving a lot so they try for ridiculously high goals. Then they push themselves to achieve these goals. This can negatively affect their mental and physical health. It also sets them up for failure and they can end up disappointed and disillusioned.


Debilitating Perfectionism

The need to have everything absolutely perfect blocks a lot of high performers from getting what they want. Perfectionism holds them back from experiencing joy and satisfaction on the way to the top.

Take Action Section

As a high-performance coach, it’s important to equip yourself with the skills to deal with specific challenges that affect high achieving clients.

Which issues listed above did you resonate most with? What are the common trends you usually find with your clients?

Pick 1 to 3 issues and look for ways to improve your coaching skills around each of them. Read books on the subject or attend a weekend seminar.

You can also sign up for an online course designed especially for high-performance coaches (check out Your Next Step if this is something you’d like to do)