Think Like a High-Performance Coach

The best high-performance coaching strategies in the world mean nothing when your thoughts and attitudes are out of whack.

Becoming a powerful high-performance coach begins with the mind.

I’ve personally worked with, coached, and learned from top high-performance coaches and there are a handful of key common mindset traits that set them apart from all other coaches.

For one thing, they don’t see themselves as world-class even though they are.

The world’s best high impact coaches don’t say to themselves, “I’ve hit my goals, I’m better than anyone else in my area of expertise or niche. I can sit back and relax now.”

Remember this: the best in the business are always looking for ways to up their game.

They see themselves as lifelong learners and they are willing to learn from anyone who can teach them to become better coaches and better human beings.

This attitude keeps them growing, changing, and upleveling their coaching skills, long after other professional coaches hand themselves the “good enough” card so they can stay on the bench.

All coaches are invested in seeing their clients succeed but high-performance coaches take this to a whole new level.

Their belief in their clients is literally unmatched.

Their clients know with absolute certainty that their coach believes in their ability to succeed and far surpass their goals.

High-performance coaches who excel at what they do can hold this belief even when things go wrong for the client. This inspires and influences the client to see themselves through their coach’s eyes and that’s the place where the magic happens.

Then, there’s the most important mindset trait of all…


Top high-performance coaches – the ones who consistently create out-of-this-world results - are fearless about being disliked by their clients.

They have the courage to tell their high achieving, “A list” clients what they need to hear and not just what they want to hear.

Because of their incredible achievements, most high achievers regularly receive praise and validation from friends, bosses or peers who see them as they are – ultra successful go-getters.

But high-performance coaches see their clients not just as they are but as they could be. They hold a massive vision for their clients.

And they are unafraid to focus on the areas where their clients are not performing as well as they could be.

This often creates inner resistance in clients and even anger toward the coach – especially for high achievers who are accustomed to receiving only praise and validation, but the best coaches can handle the heat without breaking a sweat.

They know that highlighting and then working through their client’s “weak spots” is a crucial part of their development.

Their love for their clients always exceeds any hidden need to be liked at all times.

Take Action Section

Answer the following questions in your journal or in an audio recording:

1) What are some your strongest traits as a coach?
2) What are your weakest traits?
3) What are mindset traits listed in this chapter that you need to work on?

Come up with 1 action step you can take this week to improve your personal mindset as you learn how to become a successful a high performance coach.