Executive Coaching Principle #4: Encourage the Moonshot

If you're interested in figuring out how to coach executives, you must understand that that differentiates them from any other coaching client is their ambition.

Most people are looking to live better lives and become better versions of themselves, but top-level executives and high performers are wired to go for more...

Much, much more.

CEOs, top athletes and world-class performers are looking to live a wildly successful, abundant life and to leave a legacy that imprints on the history of the world.

In line with this, executive leadership coaching -- at the highest level -- must open up the path for clients to go for bigger and bigger goals...

"Moonshot" goals and innovations are not a new concept. If you look closely, you'll see them pop up throughout history.

We're talking about things like "defying gravity so humankind can take to the skies in a flying machine" or "putting a man on the moon" or "replacing horses with motorized vehicles known as cars" or more recently...

The personal computer, the iPhone, and the internet.

High-performing clients love working on ideas, insights, and innovations that can create this level of exponential, world-changing impact.

They thrive on "moonshot" goals because it keeps things exciting, prevents boredom from setting in, and stretches them to keep going for their highest potential.

The truth is, moonshot goals bring out the best traits, skills, creativity, and productivity in the best of the best.

They are game-changing stretch goals that have the potential and the capacity of shifting the trajectory of the entire human race.

But here's the thing about the top performers you need to be aware of...

They have the potential to change the world and they know they can do it, but they want to achieve all of it ... yesterday. So they set ridiculous timelines for themselves and push way too hard. This often leads to major issues like health problems and burnout.

Which is why your role as their executive coach is so crucial. You must guide them to achieve their ambitious goals while enjoying the process - without the burnout, overwhelm, or putting their own well-being at risk.

Going for moonshot goals is hard work and it's easy for high performers to lose themselves in their pursuit of exponential results and excellence.

Your role and your work in executive leadership coaching is about supporting them so they can see that it's not just about the destination, it's also about the journey...

And it's about who they are becoming as they go for those massive moonshot goals.

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Here are some questions you can with your clients to help them identify and aim for a moonshot goal.

Question #1

What is a big change you want to see in the world? If you could wave a magic wand and get something changed, what would you like to change?

Question #2

How would you like to be remembered? What do you want your legacy to be?

Question #3

What is one radical transformation you're willing to make in your personal life to achieve a moonshot goal?

Question #4

What is the cost of achieving this goal?

Question #5

What is the cost of not achieving this goal?

Question #6

How do you plan to take care of yourself mentally, emotionally, spiritually, and physically during your journey?


Executive Coaching Principle #5: Lead Don't Follow

Extraordinary CEOs, executives and entrepreneurs are leaders by nature.

They're accustomed to having just about everyone in their life follow their lead.

However, when we talk about how to coach executives, we're not talking about following, we're talking about leading your client to connect with who they truly are...

Even as they continue to improve on all aspects of their inner and outer world.

As they aim to achieve outstanding results and outrageous success...

As they manage hundreds, sometimes thousands, of employees and followers...

And as they step into the spotlight to perform at their best as millions of fans watch their every move...

You need to lead them toward their authentic self and their values and this means having the courage to tell the truth even if it hurts or causes discomfort in the moment.

Here's the thing...

Some of these truths can be hard to hear, but it's important that you, as their coach, have the courage and rapport to say what your clients need to hear instead of what you want to hear if you want to coach high performers successfully. 

Here's an example...

There was a high-power CEO who believed everyone in his upper management team was not assertive enough at meetings, and were not always open to sharing their opinions and engaging with the topics at matter.

It turned out that wasn't the case at all!

The real reason people didn't speak up at meetings was because the CEO often interrupted them or challenged their thoughts and opinions.

This stirred up feelings of frustration and even fear as managers and other high-level executives felt like they were not being heard or that their ideas were not good enough.

In situations like this, a great executive coach who isn't afraid to share the truth is worth more than their weight in gold!

Often, your client will have no one telling them the truth in their world so you need to step up as the truth teller so they can get to where they want to go in their life and work.

The question is, are you willing to step up, be your most authentic self, and help your high-performing clients unlock their highest potential?

If that's a YES!, then continue to the TAKE ACTION SECTION below and try the 5 powerful questions with your coaching clients to start tapping into this new phase of fearless coaching and start creating deep, exponential results.

Here are key powerful coaching questions you can work with to hone your skills on how to coach executives, and also empower and motivate your clients to hear the truth from you:

Question #1

What do you not want me to ask you?

Question #2

What do you not want people to know about you?

Question #3

If you could change one thing about yourself, what would it be?

Question #4

What are you doing to procrastinate or pull away from your goal?

Question #5

What are some comments or feedback you've heard about yourself that you don't like?


How To Coach Executives


8 Principles of Exponential Coaching

This masterclass is absolutely FREE and plays in your local time


This Ultimate Guide opens up your mind and gives you some of the principle tools you need to master executive coaching...

But if you'd like to go further and deeper on how to coach executives and become an exponential coach with a months-long waitlist of CEO and high performers who can't wait to work with you, then you need to check out this Free Masterclass with Rich Litvin.

  • Why you should never be a "remedial coach" who simply solves your client's problems without empowering them. Get the exponential mindset that will 10x how you show up as a coach and consistently draw out powerful results for your clients.
  • The game-changing truth about transformation. While most people aim for tiny, incremental changes over time, Rich shows you the 8 principles of Exponential Coaching that can 10x the results of your clients.
  • Coaching is about showing your clients how to achieve their goals, right? Wrong. As an exponential coach, you'll take your clients to a level of greatness beyond their dreams. Discover the coaching impact boosters to help your clients realize this.
  • How to coach executives, superstars, athletes, and experts who are at the top of their field even if you're a brand new coach with a guided, interactive exercise that eliminates self-doubt and feelings of inadequacy.
  • Where to find high-end clients willing to pay premium prices for your profoundly transformative coaching. Hint: It's not from having a fancy website or from fancy marketing!
  • How to coach at the "level of being" when you work with top performers (you don't even have be more intelligent, wealthier, or more successful than them for this to create an exponential impact on them!)
  • When it's OK to not know the answers and how this can actually make you a more credible coach who creates greater results for your clients.

At the end of this FREE training, you'll have the 8 elements of exponential coaching and a clear path to serve high-end clients, create exponential results, and build a thriving coaching practice of impact, income, and freedom.