The Ultimate Guide To Executive Coaching

5 Needle-Moving Principles to Become a World-Class Executive Coach Even if You're Just Starting Out

a basketball player holding a ball
Dr. Seuss with a white shirt

The truth is, some of the most powerful leaders, experts, and industry titans the world has ever known, have achieved spectacular wins after overcoming shattering failures, coming back stronger and better than they ever were.

They are not overnight successes. They've worked long and hard for many years to reach that point.

And here's the secret ingredient for their success a lot of people don't talk about...

High-performers don't get to where they want to go all on their own.

They don't build determination, persistence, willpower, focus, discipline, and all the other success traits they need to get ahead and stay ahead, all by themselves and in total isolation.

Most of them know they need help and they're not afraid to ask for it.

Some turn to family, friends or mentors, but many of them turn to professional coaches.

This is great news, especially if you happen to be an aspiring (or experienced) coach who's looking to lead leaders, coach winners and support the world's best so they can get even better...

And the fact that you're reading this means that's exactly who you are!

In this Ultimate Guide, you're going to learn timeless executive coaching principles, practical tools, and traits to become a world-class executive coach.

We'll look at how you can practice fearless, authentic coaching with clients who are successful - and sometimes far more successful - than you.

You'll learn that no matter who you are and where you're at in your journey as a coach, you already have what it takes to become a world-class executive coach...

A deep, burning desire to become the best of the best in the executive coaching space.

If that sounds like you, let's get started!

a map of the world


Executive Coaching Principle
#1: Get Uncomfortable

You can only take your client as far as you're willing to go.

Most coaches are familiar with this phrase because it's been shared again and again at in person events, on stages around the world, and on social media.

The reason why it's so popular is simple... it's 100% true!

a group of people holding a flag

Coaches who are willing to go "there", and explore hidden places that are inside each of us -- negative thoughts, anxieties, fears, limiting beliefs and all of the stuff that stops us from becoming our best selves - have what it takes to create life-changing results for their clients.

When you turn away from looking at the emotional, mental and spiritual blocks within yourself, you'll have a hard time recognizing those blocks in your clients and you'll probably end up wasting your clients' time and your own.

The truth is your own deep, courageous inner work as a coach, is one of the fastest paths to becoming an incredible coach, because we cannot take our clients to places we've never been.

Deep inner work is even more critical when it comes to executive coaching.

Here's the thing...


This is a critical foundational principle that you must put into practice as you begin your journey to executive coaching, and it's at the top of the list in this Ultimate Guide because none of the other principles can work if you don't get serious about this one.

graphical user interface, application, website

Let's start putting Principle #1 into practice right here, right now. Answer the following "deep inner work" questions and don't stop until you've completed all of them.

Question #1

What are your 3 biggest fears?

Question #2

What or who do you think is holding you back from achieving your greatest potential?

Question #3

With reference to Question #2 above... How do you plan to overcome this?

Question #4

What is your biggest failure and what is the biggest lesson you learned from it?

Question #5

What do you want to be known for? Why?

Question #6

What motivates you to hit your highest potential as a coach and as a human being? What will keep you going? Feel free to list more than one answer.