The Ultimate Guide to Mapping Out a Rock-Solid Coaching Business Plan
The 5-Step Plan to Build a Highly Profitable Business Even if You’re a Brand, New Coach
By Ajit Nawalkha
What’s the first word that comes to mind when you see the word “coach” or “coaching”?
If you’re a coach – and it doesn’t matter whether you’re just starting out or whether you’ve been coaching for decades – there’s a high possibility that the words coach or coaching brings to mind things like:
These are all amazing elements of coaching and they’re a big part of what you do as a coach and why you’re a coach, but there’s a word that’s missing from that list…
It’s the one word that’s the difference between a successful coach who can create a ripple effect of positive transformation for hundreds – maybe even thousands or millions – of people and a coach who remains unknown, unseen, and unheard.
The word is BUSINESS.
There’s a popular viewpoint in the coaching industry that when you serve with passion, and when you serve from the heart, clients will appear and your business will magically start to grow.
It’s like that famous line from the movie Field of Dreams, “Build it and they will come…”
That sounds great in a movie but when it comes to the real world, it’s a total lie!
Thinking you can become a successful coach if you put enough heart and passion into your work is one of the most dangerous and flawed beliefs out there…
And it’s time to bury that belief for good.
The truth is the fastest, smartest way to become as successful, profitable coach is to create a strategic path for your coaching practice with an awesome business plan.
This Guide will take you through the exact steps you need to map out a rock-solid plan for your coaching business.
The best part? It works no matter where you are in your journey as a coach and unlike traditional business plans that can feel super intimidating and complicated unless you have a degree in business, this one is incredibly simple and absolutely effective.
The sooner you understand this fundamental truth, the faster you’ll rise up along a profitable, purposeful path that allows you to serve more people and change more lives.
Ready to get started? Let’s roll!
Coaching Business Plan
Ever heard of “Shiny Object Syndrome?” It’s something a lot of smart, gifted entrepreneurs struggle with…
It’s when you’re distracted and sidetracked by countless creative ideas or exciting opportunities that you just can’t seem to ignore.
You have a great idea for an online course around your niche or area of expertise as a coach and you start brainstorming and writing content for the course.
You’re deep into your work and just as you’re gaining momentum, a great coach you know – maybe someone you met in an online community or live networking event - reaches out to you.
Turns out, they have a great partnership or affiliation opportunity and they think it’s perfect for you.
You’re instantly struck by Shiny Object Syndrome. You abandon your course creation path and start chasing down this new opportunity with this coach.
A few days – or maybe even hours - later, you’re hit with another idea and another and another…
What if you start an online coaching membership?
Maybe you should write a book?
Maybe you should build out a year-long mastermind program?
And on and on it goes.
Pretty soon, you’ve raced down a hundred different rabbit holes but you have zero results to show for it in your business!
So, let’s get one thing straight right here, right now…
A business plan gives you immunity. It protects you from having to chase one good idea after the next because you already know what your business needs and you’ll instantly reduce the uncertainty of how you’re going to create revenue.
Think about it…
When you’ve mapped out a solid business plan and you know how you’re going to make money in your coaching practice, you can actually start to predict how much money you’re going to make each week, each month and each year.
Throughout the rest of this Guide, you’ll learn the 5 steps to building an awesome business plan that works for you and your business.
These 5 steps or 5 Cs are:
Before we get started on step 1 in the next chapter, let’s kickoff with “secret step 0” in the Take Action section below to set the stage.
This is where you identify distractions and take an honest look at your mindset so you can easily create laser focus around building an awesome business plan and an extraordinary c coaching business that stands the test of time.