Choose Your “Who”
And Your “What”
You’re passionate about helping people…
It’s one of the biggest reasons you’re called to life coaching.
Let’s get something clear…
Passion is awesome…
Passion creates drive and motivation…
Passion inspires creativity…
But passion is not enough.
It’s not enough to build a sustainable life-coaching career or practice.
It’s not enough for long-term success.
If you’re serious about attracting a waitlist of ideal coaching clients and creating an awesome reputation as a life coach, you need to think about it like this…
So, what’s the first step in building a successful, sustainable business as a coach?
Choose your “who” and your “what.”
You need to know who you want to work with – your ideal clients -- and what you want to work on – your niche or area of expertise.
When you do this, you’ll instantly have an edge over other coaches who don’t know these things and here’s why…
Specialists win over generalists. Every. Single. Time.
Life coaching is a massive field and if you offer services as a general “life coach,” you’ll disappear into a sea of sameness.
Your audience won’t pay any attention to you and what you have to offer because they won’t have a clue about what you can do for them and the results they can expect.
These issues disappear just like that when you decide on your ideal client and focus on a specific area of expertise or niche.
Why? Because doing both of these things is like putting out a giant welcome mat for people to work with you.
When you include your expertise and ideal client persona in your messaging and marketing, everything becomes crystal clear.
Here’s an example:
See how that works?
Your who and your what are the first steps – and the most important ones – in your journey to build a successful life coaching business that continues to grow and thrive.
Choose your “who” and your “what” now.
Don’t look at the clock for this one. Allow yourself to take as much time as you need as finding your niche and your audience is an intensely personal and deep exercise that can take a while. But it’s time worth investing!
Here are key questions to get you started:
Map Out Your Life
Businesses need a clear path to grow and thrive.
A life coaching business or practice is no different.
If you’ve never been to business school or if this is your first time as an entrepreneur, creating a map for your life coaching business may sound like a difficult or complicated task.
You might even think it’s unnecessary or unimportant.
Wrong on both counts.
Creating a map in the early days of your business will get you to think about the details that will set you up for success.
Keep in mind…
Your map is not carved in stone.
You might have to make small - or even big - changes along the way.
Unpredictable shifts in the coaching industry, an economic upturn or downturn, and other unexpected curve balls are part of being an entrepreneur and a life coach…
But even if you have to update your map, it can still work as a tool that will give you a sense of confidence as you navigate the unchartered waters of setting up a successful life coaching business.
Your map will consistently point you to your North Star – the dream business you want to build.
So, what goes into your map?
A good map includes 5 key areas:
Don’t skip this step.
Countless coaches start with massive enthusiasm and excitement thinking they can grow their business “on the fly.” But it’s why they fail before they have a chance to celebrate their 1st anniversary in business as a life coach.
It’s time to start building a framework to map out your business. Use the following questions to guide you. Don’t rush through this activity. Allow yourself to take as much time as you need.
2. Sales and Marketing
5. Pricing and Income Goals
Your Next Step
You are about to start one of the most exciting journeys of your life…
Your journey to becoming a phenomenal life coach.
This guide will help you put together the fundamental practices and principles to build a thriving business.
But if you’re ready for more…
She is devoted to helping people find their big dream and achieve their highest potential, which is why she’s revealed her simple 4-layer process for creating breakthrough experiences with any client in this powerful free masterclass.
JOIN THIS FREE MASTERCLASS
The Simple 4-Layer Process for Creating Breakthrough Experiences With Any Client
This masterclass is absolutely FREE and plays in your local time: