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Where to start a coaching business

CHAPTER 5

Become a Sales Rockstar

Where to start a coaching business

So many coaches - talented, gifted coaches - struggle with sales and selling and here's why...

They have a deep belief that selling is manipulative, sleazy, and dishonest.

Nothing could be further from the truth.

As I explain in The Book of Coaching, sales is love.

Where to start a coaching business

Selling allows you to serve.

And that's my mantra...

Serve, first.

Approach sales and the act of selling as a service to your clients.

Think of it as an expression of who you are as a coach and think of the transformations you can help create when your clients choose to work with you.

The exchange of money and service that happens between you and your client is something that's kind of sacred.

It's the promise that opens the door to possibilities...

The door to a whole new world and a whole new life for your clients.

As a coach of integrity, you know you'll do the work to get your clients where they want to go...

And selling is how you can get them there.

There's another piece to the sales puzzle I want you to think about...

Getting to the "yes."

Where to start a coaching business

To get to the yes, you have to get through a whole lot of "nos" and this is especially true for new coaches.

Now let me be straight with you...

Getting lots of no's? It's no big deal.

No is not a reflection of your skills or your abilities as a coach.

No is not a rejection of you as a person.

No is just a word.

And you have to get through a lot of "no's" to get to a yes.

That's just how it works.

Where to start a coaching business

My personal "yes" rate -- my enrollment rate -- improved over time and through many factors.

I became more confident and comfortable with my offers, packages and skills as a coach.

And I learned to sell from a place of service. From a place of wanting to help...

From a place of love and caring.

When you learn to do the same thing...

When you come from a place of service, when you see "no" as nothing more than a word and not a rejection, when you become more and more confident in who you are as a coach...

Where to start a coaching business

That's when you'll engage, empower, and connect with your clients so just about every sales conversation you have will end in the words every coach wants to hear..

Yes! Where do I sign up?

Where to start a coaching business

From today onwards, actively and consciously redesign your relationship with sales and selling. Start thinking about the act of selling as a way to be of service because that's exactly what it is.

Set aside 15 to 30 minutes and journal your answers to these questions (or create an audio recording):

  1. How can I come from a place of love and service when I'm in a sales conversation with a client?
  2. What can I do to create in-the-moment shifts for my clients during a conversation?

When you're done, go to the Additional Resources section and watch my video - How to Become Great at Selling - for an in depth, step-by-step look at my personal, proven specific sales process.

When you're done, go to the Additional Resources section and watch How to Charge for Your Services by master coach and one of our most popular teachers at Evercoach, Christina Berkley.

Where to start a coaching business

CHAPTER 6

Your Next Step

Where to start a coaching business

When a new coach comes to me and says,

"So, how can I build a successful coaching business, Ajit?"

The first thing I tell them to do is to read this guide...

The next thing I tell them?

Attend this free masterclass where I reveal the truth about the 4 most common myths stopping most coaches from starting their dream coaching business.

I made it especially for you and all aspiring coaches who want to escape the mundane routine & create a life of deeper contribution and legacy...

FREE MASTERCLASS

Discover The 3 Simple Steps to Start Your Coaching Business

Enter Details Below To Watch Now

All Times Shown Are In Your Local Time.

 Here's what you'll learn

 in this Free Masterclass

1
The simple 3-step coaching-business plan

to finally start your coaching business in 2021.

2
Find your ideal client

using one powerful question that will attract the right clients straight to you.

3
How to develop an effective coaching methodology

that creates results even if you’re just getting started as a brand new coach.

4
Is self doubt holding you back? 

Discover one short exercise that will dissolve any limiting beliefs that hold you back from going all in, and allow you to immediately tap into your confidence and inner power.

5
How to sell without selling out  

 Ditch the sales scripts, and discover a more natural way of holding captivating conversations that enrolls your ideal client without any manipulation, memorization, or uncomfortable strategies.

Where to start a coaching business

CHAPTER 7

Additional Resources

CHAPTER 1

How to Get Unstuck

Click here


CHAPTER 2

The 5 Elements of Exponential Coaching

Click here


CHAPTER 3

How to Charge for Your Services

Click here


CHAPTER 4

How to Create Your Coaching Packages

Click here


CHAPTER 5

How to Get Unstuck

Click here

Where to start a coaching business