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The Ultimate Guide On How To Start A Coaching Business
The Step-By-Step Blueprint to Start a Coaching Business Without Confusion, Overwhelm, and Burnout
Deep down you know you were born to be a coach.
And you're incredibly passionate about being the best coach you can be so you can you help as many people as you can.
You want to guide your clients, elevate their game, and give them the tools they need to hit their goals.
You want to motivate and inspire them to achieve their highest potential...
You want them to live truly extraordinary lives...
And you want to be the extraordinary coach who gets them there.
You already know you have the drive, the desire and the determination to be that coach...
And you know you'll never stop learning and growing, and you'll never stop leveling-up your coaching skills...
But let me ask you this...
Do you know how to start a coaching business that can support you as you move towards your awesome mission and vision?
I've worked with thousands of talented coaches from around the world and here's what I know...
Most coaches don't have a problem with ambition or motivation.
They're not lacking in skills, passion or creativity...
But they're totally stuck when it comes to building a coaching practice that can help them reach more people and change more lives.
If this feels familiar, then you're exactly where you should be.
This blueprint will show you how to start a coaching business, but not just any coaching business.
This is about learning how to set up a "lean, mean machine" that lets you maximize your time and expertise, so you can reach more people and change more lives.
You'll discover the key business strategies and mindset you need to create more space and freedom in your life without dropping the ball on income and client attraction.
And you'll do all of this minus the confusion, overwhelm, and burnout.
Sounds good? Great!
Let's dive in.
CHAPTER 1
The Right Mindset To Start
A Coaching Business
I absolutely agree with that and here's what I want to add...
Progress is impossible without change, and those who cannot change their minds cannot change anything... or anyone.
Coaching is about creating positive change and transformation in your clients...
And before you can help create this transformation for them, you need to be able to do that for yourself.
As master coach Rich Litvin says, "You can't take your clients any deeper than you've gone yourself."
This means focusing on your mindset.
This means getting to know the real you.
Understanding how you react, how you respond, and how you experience the world.
It's about listening to that inner dialogue, that voice in your head.
You need to get up close and personal with what's stopping you from getting results, what's holding you back from creating the life and business you want, what's keeping you from reaching your potential.
Doing this type of inner work isn't easy...
It requires mental strength, courage, and honest reflection.
It's like shining a spotlight on all the places in our minds and seeing clearly - sometimes for the first time - all of the fears and doubts we don't want to see...
The fears and doubts we keep hidden from others and even from ourselves.
What's all of this got to do with building a coaching business?
I'll be straight with you...
Starting a coaching business is a rewarding, satisfying experience but it will also be one of the hardest things you'll ever do.
So many gifted coaches I know end up quitting or closing their business not because they don't have the right strategies in place... Not because they don't have a great product or service, but because they have doubts about their skills and limiting beliefs about what they deserve and how far they think they can go. Having the right mindset in place is key when figuring out how to start a coaching business.
Most coaches struggle with enrolling potential clients, they charge less than what they're worth, they suffer from imposter syndrome, feeling like they're "not ready yet" or "not good enough."
Don't let this happen to you.
Take charge right now and learn to master your mindset and release those limitations, so when you're in a coaching conversation with a client, you're at your best...
And when you come up against obstacles and challenges in your life or business, you'll be able to tap into your inner strength to keep growing, evolving, and expanding your coaching practice...
No matter what.
Grab a pen and paper or open a document on your computer or device.
Now list all of the fears, doubts, and uncertainties you have around how to become an extraordinary coach and start a coaching business.
When you have your list, go to the Additional Resources section at the end of this guide, and watch my video on How to Get Unstuck.
You'll discover a step-by-step method on shifting your mindset, creating the right mind space and releasing what's stopping you from moving forward in your journey as a coach and business owner.
CHAPTER 2
Coach, Coach, Coach...
And Then Coach Some More!
This is going to sound simple -- maybe even too simple -- but it needs to be said, so here goes...
If you want to be a great coach you need to coach.
And not just coach once in a while but all-the-time.
Here's a secret not many people talk about...
World-class coaches -- I'm talking about those who have a thriving business and a long list of clients who can't wait to work with them -- view the act of coaching from a very different perspective than other coaches.
To them, coaching is more than a job, it's more than an activity or a task...
To them, coaching is a way of life. A way of being.
And that's why they coach all the time. They coach friends, family members, and people they meet...
They're always looking for opportunities to coach and they don't wait to be in a formal coaching session...
And sometimes, they even do it for free.
In my book, The Book of Coaching (find out more in the Next Step section of this guide) I talk about how I coached a client who couldn't afford my rate.
So, I did it for free.
He found so much value in that one session that he talked about me to just about everyone he knew.
Connections and introductions were made and, next thing I knew, I had new paying clients.
Even partnerships and affiliations came from that experience.
I'm not saying that you need to coach for free all the time, of course.
I'm saying that you need to open your mind and find opportunities to coach wherever you are and whoever's with you...
Because the truth is, coach is another word for help.
Think about how you can help/coach as many people as you can.
If you want to build a successful business that attracts a consistent flow of clients, you must take your coaching skills to the highest level...
And you can only do that when you coach, coach, coach...
And then coach some more!
For the next few days, look at your life and your world as a massive coaching platform and step into "coaching mode" every chance you get.
Approach everyone in your life and everyone you meet with this question in mind, "How can I help them?" Allow coaching conversations to happen organically.
At the end of each day, answer the following questions for each person you talk to:
1. What did I do well?
2. What could I have done better?
3. What is my key takeaway from this conversation?
Do this for 7 to 10 days and you'll notice a shift...
Do this for 3 weeks and you'll experience a massive uplevel in your coaching skills and your confidence as a coach.
One more thing...
Go to the Additional Resources section in this guide and watch "The 5 Elements of Exponential Coaching" by world-class coach and best-selling author Rich Litvin.
It will totally change how you approach coaching and help you rapidly take your skills to the next level.
