Join Ajit Nawalkha and Brendan Kane as they talk about how to make yourself visible to your audience in order to deliver your message. Brendan shares some steps to help you write in a way that will actually catch other people’s attention which, in a world with social media, advertisements, and content everywhere, is a very hard task. Brendan also explains the concept and application of what he calls a “hook point."

“At the highest level, a hook point means grabbing attention.” – Brendan Kane

Brendan explains that, nowadays, everyone in every place is craving attention. On the other hand, everyone in every place has something to offer and wants to stand out. Business Coaches, Fitness Coaches, Mindset & Lifestyle Coaches, all of them need their messages delivered, but with this huge sea of competition, you have to learn to rise above it.

“If you open up Instagram right now, you’ll probably see LeBron James, Kevin Hart, The Rock, or Netflix and then your post comes up.” – Brendan Kane

About Brendan Kane

• Brendan Kane is a best-selling author (One Million Followers & Hook Point: How to Stand Out in a 3-Second World) and social media expert who started his career in the filming industry. Having realized the great amount of competition that existed amongst all producers and filmmakers, Brendan managed to stand out and create his own hook point: bring value to all these professionals.

[4:50]
Brendan shares his background.

[8:58]
The proper concept of a “Hook Point”.

[13:16]
The reason why people are failing to grab attention.

[18:31]
Tips to share a more compelling story.

[22:42]
Insights of the 5 Step Process to create a hook point.

[27:31]
Mistakes when trying to stand out.

[31:17]
“Earn the right to market something”

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