Social media channels have greatly changed our lives. Social media used to be a medium for connecting with people. But these days, it has become an integral part of everyone’s life.
In addition to building and maintaining connections and seeking entertainment, people use social media channels to seek career opportunities, build a personal brand, earn money through affiliate marketing and paid partnerships, and more.
For coaches, social media channels can help you grow your network, generate leads and connect with a large audience.
Businesses and even freelancers are using the power of social media to reach customers, promote their services and increase revenue. Needless to say, the increased use of social media presents a great opportunity for professional coaches to reach more people. If you’re a coach, 2023 is the right time to make the most of social media.
The Benefits of Being on Social Media for Coaches
1. Lead Generation
The biggest reason companies and individuals are turning to social media is that it’s a great vehicle for inbound leads. People often use social media to search for people with a large following and who share valuable content. Coaches can also grow their following by hosting live social media sessions and uploading videos and informative graphics that provide great insight to their audience.
2. Increase Visibility
If you’re starting a coaching business, you need to expose your services to others. Social media is the best way for coaches to advertise their services, reach a wider audience, and share their achievements and credentials. Social media can help more people learn about your services and get you more customers.
3. Build Networks
For coaches, having a large professional network so that they can connect with industry leaders, recruiters, and other coaches to learn about new job opportunities and gain industry insights is important. A large network also ensures that many customers can refer you to others. However, a low social media presence can make it difficult to connect with the right people, leading to missed opportunities. You can also stay connected with former clients through social media.
4. Share Reviews
Few people go to websites to look for reviews these days. They may prefer searching for testimonials shared by others on social media. Customers can give you great feedback about your service, but if you don’t have a social media presence, people will not know. Opportunities can be lost because they struggle to reach you to use your services. If you have a social media presence, you can promptly share positive feedback from other customers. This will also help you get more leads.
Upcoming Social Media Channels in 2023
The most popular social media platforms, such as Facebook, Twitter, and Instagram, are great ways to connect to a large set of people globally. However, they may not always be able to help you find clients who match your ideal client profile. Moreover, these social media giants also enforce very stringent censorship laws and almost no way to monetize your following.
And that is why we’ve come up with a refreshing list of upcoming social media platforms that every coach needs to tap into. From unique user-friendly features to broader monetization opportunities, better networking opportunities, and lead generation, these are some very interesting platforms that you definitely need to take a look at!
Octi is a new social network that uses augmented reality to connect people in real life. Members can create videos using objects and scenes and earn Octi digital coins as more people get involved. Octi is powered by Live Nation, a global entertainment company.
The platform can be used to host coaching classes and become an alternative revenue form, thanks to the digital currency system being set up by Octi. Secondly, it lets you tap into the field of AR, a place where coaches have not yet made their mark.
CloutHub is an ad-free social network for civic, social, and political empowerment and engagement. Users can participate in intelligent discussions and debates, view and share content and join groups. People use the platform to get the latest news and access valuable resources.
As coaches, gaining a following on CloutHub can help your potential customers see the kind of social work you take up in real-time, as well as understand how you can make an impact on the world through your coaching classes. It can help them gain confidence in the value of your training.
Clubhouse is a popular audio-based social app that allows users to host discussions on any topic. The theme unfolds in real-time. At Clubhouse, participants can sit and listen, raise their hands to contribute, and host their own room. Initially, it was an iOS app and was available by invitation only. Clubhouse released its Android app recently, finally exiting beta and becoming available to everyone.
For coaches, Clubhouse can be your go-to app to interact with your followers live, host themed discussions that can be joined by new people (potential customers), and connect to your following in a much more interactive way. The ease of only having to talk makes this an almost-effortless way to get to know your audience.
4. Twitter Spaces
Twitter Spaces is a new Twitter extension for live audio conversion. Twitter now offers the ability to host a space for any account with 600+ followers.
Rooms are for small, intimate conversations or larger discussions with thousands of listeners. Once in Twitter Space, listeners can respond with an emoji, view pinned tweets, follow captions, Tweet or Direct Messages to the space, and ask to speak.
It works in a very similar model to Clubhouse, with the added ease of sharing media. This makes it easier for coaches to share tweets and host discussions simultaneously and connect with others in the same field.
HalloApp is a new social networking app for family, friends, and colleagues. This network is ad-free and does not collect or use personally identifiable information. Phone numbers connect members. Chats are end-to-end encrypted. Not even HalloApp employees can read your chat.
This app is particularly useful to coaches who train clients in a 1:1 format and deal with sensitive, private matters. The security features are top-notch and can give your clients a sense of privacy and discretion.
Yubo is a live-streaming social platform aimed at Gen Z (under 30). You can also start a live video chat with up to 10 friends and invite others and find like-minded people and discover communities. Yubo has been iterated several times, but the French social network has seen a surge in popularity over the past year thanks to better integration with Snapchat and YouTube.
For coaches, Yubo is an excellent platform to host demos of their coaching sessions, attract new viewers, and gain more enrollments.
Polywork is an invitation-only beta professional social network for users to create a free personal website, share their current activities (personal and professional), and send collaboration requests to others. This platform was founded on the idea that people are more than the labels given to them by society, such as their job titles or the schools they attended.
It can be an excellent networking tool for coaches to find others in the same field and meet collaborators for other projects as well!
Poparazzi is a photo-sharing app where members create a social profile. Members receive notifications when their followers take photos, and members have full control over removing photos from their profiles. Only members’ followers can post directly to their profile. All other photos are hidden from the profile until the member agrees.
A very visual-oriented platform, Poparazzi can be great for coaches to display the physical results of their coaching, from before-after photos to other data such as charts.
MeWe is an ad-free social network with privacy built into its core design. Users own their content, control their interactions, and shape their privacy. MeWe does not share or sell information to advertisers or marketers and does not target. Launched in 2016, the platform has seen a significant recent increase in membership due to its focus on privacy and new features like dual-camera videos and MeWe stories.
It’s like a safer, more secure version of Instagram with less censorship for coaches to worry about!
Honk is a new real-time messaging app with no chat history or “send” buttons. Users can see all messages typed in real time, but pauses and emotions are usually overlooked.
Life coaches will find this app particularly useful to help their clients slow down, organize their thoughts and refine their first responses in the form of messages.
Quest is a career advice app. This allows followers to listen to experts without searching entire podcasts. Experts can also share their knowledge without writing a blog post.
For coaches, it is a great platform to set up your personal brand and find other people who are keen to learn more from you!
TikTok is one of the most recent apps on our list. However, since its launch in 2016, this social media platform has grown to have over 1 billion monthly active users.
Eight new users join TikTok every second!
Interest in TikTok continues to grow and shows no sign of slowing down.
TikTok has grown so quickly that many still associate it with Gen Z dance challenges and funny videos, but users on the platform actively seek out other brands and influencers. For coaches, TikTok is a platform where they can tap into a very young but highly influential audience that can quickly translate into enrollments for their coaching sessions.
Discord was launched in 2015 as a niche app for the gaming community. Since then, it has gone on to become a major player in chat-centric social media platforms, reaching 150 million monthly active users as of September 2021. But other communities use video, audio, and text features to chat about everything from dating shows to sports.
Discord does not sell ads, but professional coaches can use the app by creating their own channel or server (a collection of related channels on a topic). Through focusing on real connections and conversations, it allows you to build deep relationships and gain valuable client insights, especially for group coaching.
Founded in 2011, Twitch is one of the oldest platforms on this list. It has 15 million active users, which you probably aren’t familiar with unless you’re in the gaming space.
Twitch is a video streaming platform where creators stream live content to their viewers. Games still dominate the platform, but streamers are creating all sorts of content: cooking shows, makeup tutorials, musical performances, etc.
As Twitch continues to expand its reach beyond the gaming community, coaches have more opportunities to reach their audience through the app. You can create your own branded channel, work with Twitch influencers, or buy ads on the platform to promote your coaching business.
Founded in 2013, Patreon enables content creators to monetize their subscriptions. Subscribers can access exclusive content and interact with content creators in exchange for financial support.
For creators who have gained followers on other platforms, such as YouTube and Instagram, Patreon can offer more ownership and revenue control. Patreon has two models: monthly subscriptions and pay-per-post plans.
It’s free to create an account, and Patreon gains a cut when creators start making money. For coaches who are frustrated by the monetization models of large social media platforms, Patreon is an opportunity for professional coaches to connect more directly with their followers. From worksheets to exclusive study material, your classes can be broken into materials that are available exclusively for those who subscribe to your Patreon.
There’s no dearth to the number of social media platforms that can be used to build your coaching business and establish yourself in the field as a coach. We hope our list proves to be helpful to you as you get started on your coaching journey.
If you’re looking for more insights into coaching, setting up your personal brand as a coach, crafting a unique methodology that really helps your clients, and more, join us at Evercoach!
Evercoach trains coaches to become world-class in their industry by using the power of quality education and a powerful and diverse community—making it the best training ground for professional growth.