Are You Approaching the Right Clients? Use These 3 Simple Questions to Find out!


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Here’s something I want you to know right now and it’s something I wish I’d known when I first started as a coach…

You are not meant to serve everyone.

You are meant to serve clients who will get the most benefit from your expertise.

Clients who truly understand what you have to offer. Clients who love your coaching style.

These are your ideal clients.

When we aim to work only with ideal clients, we can achieve phenomenal results with far less effort.

But how do you know you’ve found an ideal client? How can you be sure when you’re talking to them for the first time during a discovery call or introductory conversation?

The answer is simple. Ask the right questions.

These 3 simple yet revealing questions will help you decide if a potential client is the perfect fit for you.

Question #1: What does “success” mean to you?

Stages of Success as a Coach

Too often, coaches work with clients for months to help them reach their goals and dreams only for the client to realize those goals and dreams weren’t what they wanted after all.

This can be devastating for the client and extremely frustrating and stressful for the coach.

Getting your clients to define success from the start will help both of you.

It will create a clear picture so your client can set the right goals.

It will also help you make an important decision…

Does your potential client’s definition of success motivate you to bring your best skills to the table?

This is vital.

If you don’t feel excited about a client’s vision for success, they are not your ideal client. If you ignore this and work with them anyway, you won’t be able to serve them at your highest level.

This has serious consequences.

Your client won’t experience your best work and you’re likely to damage your reputation.

So, if you’re not motivated or inspired by the answer to this question, let that client go and move on.

Question #2: What is the biggest challenge you’re facing right now and what have you done so far to try and overcome this challenge?

This is a 2-in-1 question.

The answer to the first part, helps you understand where your client is now. You’ll get an insight into their mindset. You’ll have an idea on what they believe is a “big challenge.”

The second part of the question gives you an idea on your potential client’s level of motivation.

In general, clients who say they’ve tried more than one way to solve a big problem have a great deal of determination.

Every coach dreams of working with clients like this.

They usually have the drive, focus and discipline it takes to work with you until they get the results they’re looking for.

If you get a great answer to this question, it’s a good sign you’re talking to an ideal client.

Question #3: If you had limitless power and funds to create one major change in this world, what would it be?

What has this question have to do with coaching?


It can tell you more about your client than all of the other questions combined.

This question gives you insight into your client’s deepest beliefs and values.

If they say something like, “I’ll end all wars for good,” you know your client values peace and harmony above all else.

If they say, “I’ll get rid of discrimination,” you know your client has a strong sense of integrity and believes fairness is a priority.

Knowing your client’s deepest values and beliefs will help you understand who they are, what motivates them to create change and how you can help them achieve results.

But what do you do if your client shares an answer that’s very different from your own personal views of the world?

You’ll have the chance to decide if you are the right coach to help this client achieve their goal.

If not, don’t work with them.

Clients who are not a good fit are often the ones will call you at all hours asking for advice.

They are the ones who show up late for coaching sessions.

The ones who are negligent with payment.

When difficulties like these arise, it’s easy to get frustrated and blame the client.

But it’s usually not their fault.

When we work with clients who are not aligned with our coaching style and skills, they end up dissatisfied and disappointed.

This the real reason many of these problems happen.

So, take time to differentiate between a bad fit and your ideal client from the start.

This way, you’ll regularly hit and exceed their expectations, build an outstanding reputation and become the successful, coach you know you’re meant to be.

About The Author

Ajit Nawalkha

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Ajit Nawalkha is the Co-founder of Evercoach. He is passionate about disrupting industries and creating positive change. Ajit is a business coach himself.

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