Is Your Over Delivery Damaging Your Business? Look Out For These 3 Signs


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Marketing and sales gurus, established coaches and other business experts chant the same mantra…

Overdeliver, overdeliver, overdeliver.

You need to exceed expectations — to overdeliver — when you work with your clients.

But I’m not one to accept advice just because it’s common or popular…

It’s good to evaluate and analyze everything you hear and read based on your personal experiences and observations. This way, you don’t get caught up in short-lived trends or ideas that may harm more than help your business. 

I’ve reflected on my own experiences working with countless coaches over hundreds of hours and here’s what I know…

Overdelivering is great…but only up to a point.

If you don’t do it right, you could end up creating massive problems that could destroy your entire coaching practice. 

Here are 3 signs that tell you you’re overdoing over delivery…and what you should do instead.

Sign #1: Time Boundaries Mean Nothing to You

Your coaching sessions are powerful and results-driven. You don’t end a coaching session until you’ve answered every question that your clients asks …

Even if it means going over the session time by 15, 20, 60 minutes or more.

Do you recognize yourself here? If you said yes, it’s time to stop what you’re doing and reevaluate what’s really going on.

When you allow a coaching session to go way beyond the designated time, you’re showing your client that you have no boundaries.

Healthy boundaries are crucial if you want a build a successful, sustainable coaching practice. Over-stretching yourself because of weak boundaries will cause you to feel overworked, overwhelmed and under-appreciated… 

You’re likely to feel deep resentment toward your clients and you might even end up believing that coaching is not for you. Avoid this by protecting your boundaries as a coach, from the start.

Highlight what you will and will not do (no client calls after hours or on weekends, for example), in your client contract and when you first speak to your clients on a discovery call. 

Doing this will create clarity and help you to uphold boundaries if your client steps over the line.

Sign #2: You Deliver Amazing Results But Your Prices Are Ridiculously Low

Some coaches figure that if they overdeliver by charging less for top-notch services, clients will be impressed and keep coming back for more sessions. They hope that more clients will be attracted to their low price point and this will create business success.

Nothing could be further from the truth.

Success is not measured by the quantity of clients that you work with but the quality of the work you do.

If you’re spending just about every waking hour working with clients just to make ends meet, then you’re headed straight toward “Burnout City”. If you’re exhausted all the time, you will not be able help your clients achieve the results they’re looking for, which will damage your reputation as a coach.

When you charge a ridiculously low price, you are also demonstrating to your clients that you don’t value your own services… And this means they’re likely to do the same. 

When you undercharge, your clients will take you for granted, will be less inclined to work with the strategies, tips and tools that you share with them and may even be happy to skip sessions with no prior notice.

This is not the kind of coaching practice that you want and it’s certainly not the message that you want to give your clients. 

Evaluate your price points with care. Do a little background research on your competitors, and make sure you are pricing competitively and in line with the true value of your services.

Sign #3: You Consistently Do Your Clients’ Work For Them

Coaching Skill

Imagine this scenario…

A business coach comes up with a list of strategies that his client needs to implement to move forward in their business.

One of these strategies is to come up with a list of ideas around creating products or programs that the client can sell to create a great passive income stream.

The coach tells the client to create this list so they can discuss it during a follow-up coaching session.

The client fails to do this. So the coach comes up with ideas for the client during the follow-up in an attempt to “overdeliver.”

In this all too common scenario, the coach does the client’s work and the client ends up with a great list of program ideas without having to do any of the creative thinking or research.

Does this feel familiar?

If you do the work for your clients you are teaching them to depend on you.

You’re demonstrating that they don’t have the capability or the creativity to do what it takes to create success in their own lives… And without even meaning to, you’ll end up disempowering your clients.

No matter how tempting it is, never do the work for your clients in the name of “overdelivering.” Instead, hold your clients accountable for the work they must do so they can create results they want in their lives.

If your goal is to overdeliver and exceed your clients’ expectations, pick just one thing and be very specific… For instance, if you’re a business coach, share 5 marketing strategies instead of 3 or offer a surprise bonus along with your programs or packages…

When it’s not done right, overdelivering can sink you into the depths of burnout and put your entire business in jeopardy. 

When it’s done right, overdelivering will create a mind-blowing reputation that will skyrocket your coaching practice.

Choose wisely.

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About The Author

Ajit Nawalkha

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Ajit Nawalkha is the Co-founder of Evercoach. He is passionate about disrupting industries and creating positive change. Ajit is a business coach himself.

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