Life Coach Salary: How To Charge What You’re Worth

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If there’s one burning question we as life coaches have in common, it’s this: what is the average life coach salary? 

And especially if you’re new to the field, you want to start enrolling clients and creating amazing transformations for them, but… how much should you charge? How can we price our coaching packages? What could be the ideal life coach salary? How much can you charge? How much is the market rate? Who and what determines how much your life coach salary can be? 

So many unanswered questions! 

That’s why we created this short video where we will address this issue, and tell you exactly how to price your packages and charge what you’re worth! 

The Secret To Charging The Right Life Coach Salary 

The Secret To Charging Right - Life Coach Salary

Now, before we proceed with this video blog, here’s something you must keep in mind. 

Just as every great recipe always has a secret ingredient or a secret touch… 

So does your right to charge the ideal life coach salary for yourself! 

The secret to charging the right life coach salary lies in your self-confidence

Yes, you read that right – 

If you are confident and believe in your competence as a life coach, you will be in a better position to ask for a higher life coach salary. You will feel more assured and calm while creating your pricing packages because you know exactly what kind of value you bring to your client. 

With that in mind, here are 4 Pricing Strategies that you can use to charge what you’re worth! 

Pricing Strategy #1: Reverse Engineering

Pricing Strategy #1 - Reverse Engineering

Reverse engineer your salary. 

This means you can set an hourly rate for yourself based on your yearly income goal and the time you want to invest in earning it. 

This process of reverse engineering your life coach salary is super simple and gives you real clarity over how you want to spend your time and energy. 

Pricing Strategy #2: Listen To Your Gut

Pricing Strategy #2 - Listen To Your Gut

It’s really important that you tap into your gut feeling, or your intuition, and evaluate your worth… before you commit to working with a client! 

Ask yourself, does working with this client or opportunity at this rate really excites me? 

Ask yourself, what is the price that would really make me comfortable with my set of coaching skills

It’s always a good idea to start there, and then slowly increase your rate as you gain more experience.

Pricing Strategy #3: Charge For The Results

Pricing Strategy #3 - Charge For The Results

The best alternative to having an hourly rate… is to charge based on the results or the potential of results that you promise to create for your client. 

You will be able to significantly increase your life coach salary if you’re able to truly create results for your clients. They will be happy to recommend you to more people, not to mention that they themselves will come back to you for more. 

Pricing Strategy #4: Consider Life Coaching Industry Standards

Pricing Strategy #4 - Consider Industry Standards

Compare your pricing with other coaches. 

When increasing your life coach salary, you must take into consideration your reality, your experience, and the investment capacity of your ideal clients. 


To learn in detail about these 4 pricing strategies, and how you can apply them in real life, head over to this short video.

And remember, charge for what you’re worth right now, but always increase your pricing as you grow as a coach, and gain more experience. 

You can also follow these 4 effective pricing strategies if you’re a business coach, health coach, spiritual coach, or for any other coaching niche!

Which of these 4 strategies resonates with you the most? Share it with us in the comment section below! And if you found this blog helpful, why not share it so other life coaches can also benefit from the information? Sharing is caring 😉


About The Author

Evercoach Team

Evercoach is the premier place to find up-to-date and relevant information about coaching and the coaching industry. Our authors are industry professionals, with years of experience in the coaching industry and some owning their own successful coaching practices.