The need for specific coaching techniques becomes essential when you want to overcome certain hurdles in your life, and this is the main reason why the coaching industry has boomed in the last decade worldwide.
While many coaches and coaching niches are stable career options, given the results are seen quickly and those results are discernible, the majority of the other types of coaching are not so tangible when it comes to showing immediate results.
Take, for example, the corporate coaching industry. You are not dealing with a single person, but a whole team. You need to curate the sessions to fit each individual, and the progress will definitely be person-oriented. On the other hand, people dealing with the health coaching industry will have no issues making potential leads see observable results. In fact, health coaching statistics predict that by 2025, the heath coaching niche will generate $8.87 billion worth of business.
Coaching, as a business and as a service, is trending, but there are hurdles that the coaching industry needs to overcome. Talking from the business point of view, coaching can be profitable provided the coaches are certified and are passionate about their niche. As a career option, coaching can be done by just about anyone. Your best friend can be your life coach or relationship coach, and provide you with great results… but they are not certified. There is also the issue of no proper regulation within this sector. Certificates can be attained by paying fees and attending a few classes. So, the blurred line between the business and the actual quality of service needs to be defined and the term ‘coaching’ or ‘coach’ should have a more concrete definition.
Coaching Industry Statistics Of Note
The coaching industry is saturated with options and people who want to be a coach or looking for very specific types of coaching can easily connect with the service they need. Here is a look at more than 20 coaching verticals along with key statistics related to search volume:
1. Hiring rates for life coaches went up by 51%
Life coaching is a fast-growing coaching industry, one where coaches help clients understand their desires and chart a path to achieve their dreams and goals. Since 2019, the search for life coaches has gone up by 51%.
Life coaching is all about helping individuals identify their life paths and goals. The key characteristics of life coaching are:
- Re-evaluate life goals
- Identify the loopholes
- Redesign ways to achieve the goals
- Achieve a balance between all different aspects of life
Life coaches are attentive and provide constructive feedback that can help the client re-evaluate their life choices. Life coaches also help clients create a plan to follow, which helps them achieve their life goals.
2. Over 81% of the US population underwent mental stress during the pandemic, leading to a rise in the search for life coaches
While the pandemic was a push for many start-ups and new working models, it also led to various mental health issues, especially for people who were on the verge of losing their jobs or having their businesses shut down. A survey conducted by Lyra Health pointed out that over 81% population of the US alone faced mental stress due to the pandemic.
Mental health coaching is not to be confused with therapy or psychiatrist help. The key objective of mental health coaching is to help clients develop a more affirmative mindset and perspective that can empower them to embrace more possibilities, and not let mental health be a cause for failure. This coaching highlights the strengths and caters to solutions based on these strengths.
3. Executive Coaching elevates enterprise ROI by about 788%
Executive coaching has been a popular choice for quite some time. In fact, about 788% ROI (return on investment) has been recorded by many Fortune 500 companies. These executive coaching statistics give a good idea about its effectiveness. Executive coaches help executives and management members grow into the role of caring and empowering leaders.
These executive coaches help executives to better lead their teams and achieve a level of balance and cooperation within. It also helps executives set goals that are easy to attain and boost team performance.
4. Over 92% of small-business owners endorse hiring a business coach
Business coaching helps leaders understand the ideals of their business and develop plans as per market needs and generate sustainable leads. Take Google, for example. Their business coach has helped the company build the trillion-dollar business that we see today. As of now, over 92% of small business owners have highlighted the positive impact their business had thanks to a well-trained business coach.
Business coaching is more focused on the organization and the development of the whole business as opposed to just focusing on personal growth.
5. 73% of people attending intimacy coaching sessions report happier marriages and better relationships with their partner
The current generation struggles with emotional intimacy. The need to rely on another human being is inbuilt in us and we want to feel secure in the company of a special someone. But, there are emotional blocks that many people face. An intimacy coach helps people overcome these very hurdles.
The key aspects that an intimacy coach helps with are:
- Make you feel comfortable around your partner
- Deal with any emotional trauma that leads to intimacy issues
- Develop a sense of safety when getting intimate
73% of people have reported that undergoing intimacy coaching has helped them better their relationships and interpersonal skills. And who doesn’t want that!?
6. 70% of entrepreneurs turn to leadership coaching and see better long-term results from the training
Leadership coaching helps new leaders understand their roles, and experienced leaders understand the changing market landscape. A recent study shows that more than 70% of entrepreneurs who have turned to leadership coaching have seen long-term results.
Leadership coaches help managers develop leadership skills so that they can manage their teams better. This coaching complements executive coaching, as executives and managers, with proper guidance, can help a business to flourish and overcome any hurdles.
7. 57% of people who took personal development coaching saw a positive impact on time management
Personal development coaching is a wider coaching skill that focuses on overall development. Personal development coaches help individuals to tackle issues that hinder their progress. You can rely on your coach to help you understand if your business needs some changes or if your team leaders need a push toward becoming a leader. Personal development coaching is also a great way to understand the real issues that cause these hurdles.
Key characteristics of personal development coaching are:
- Self-awareness development
- Balance personal and professional lives
- Develop proper social life
- Learn to become motivated even during hardships
According to the ICF, 61% of people who have undergone coaching have reported a significant positive impact on personal organization, and 57% report a positive impact on time management.
8. More than 70% of all career coaches are women
One of the best ways to get that coveted job satisfaction is to get into a career that suits your personality and your skills. Career coaches do just that. They will help you know which profession will suit your specific knowledge and talents. In the US, career coaches are a rage and most of these career coaches are women. Statistics show that 70.5% of all career coaches are women while men comprise around 29.5%.
Career coaches help you understand the specific process that all job-hunting individuals go through. Career coaches also help by providing resume guidance, and training for personality and presentation, so that the right impressions can be made during job interviews.
9. Relation coaching benefits more than 70% of people
A relationship is all about communication and the development of personality. Relationships are not limited to just friends or partners. Developing professional relationships is just as important as becoming better towards your loved ones. Statistics show that over 70% of people have benefitted from opting to get coached by relationship coaches.
Relationship coaching helps you know the correct etiquette and techniques to communicate without the fear of oversharing. While the job of a relationship coach can be seen as similar to a life coach, the key difference lies in the approach. Relationship coaches specifically deal with the interaction aspect of a relationship. They will help you get into the proper body posture and develop a winning personality!
10. Happiness coaching regulates anxiety levels and can reduce depression within 12 weeks
While this type of coaching might seem flimsy, the fact is that being happy is not a very easy task. People dealing with stress and various mental blockages often find it difficult to be happy on their own. Happiness coaches work towards setting goals that will help you reach that level of self-satisfaction and not seek peace outside yourself.
A happiness coach will help you identify the hurdles and they can also take notes from your psychologist. This will help them create a plan for you that would include practising mindfulness or maintaining a journal.
People in a study by Mayo Clinic have shown a reduction in depression and anxiety levels because of happiness coaching.
11. Almost 63% of organizations offering performance coaching for their employees saw income and revenue growth
Performance coaches are people who help executives and employees in a company boost effectiveness and productivity at work. Using a combination of theoretical business models, coaching models and psychological theory, performance coaches aid in personal development based on actionable goals and help maximize one’s strength to overcome mental blockages.
According to sources, offering coaching to their employees has helped 63% of organizations who do so increase their revenue and raise their income growth.
12. 80% of people reported a positive impact on self-esteem through Social Coaching
Social coaching helps people with social anxiety overcome their mental roadblocks and improve their networking skills, expand their social circle and achieve social success. This not only helps people meet new people in their personal lives but also helps them make more connections in their professional lives which opens the doorway for new ventures.
According to a study by the ICF, 80% of people have reported a positive impact on self-esteem and over 70% have reported a positive influence on relationships, communication skills, and interpersonal skills as a result of social coaching.
13. Somatic Coaching is proven to improve both mental and physical resilience
Somatic coaching, or as some call it, “embodied learning” shifts the focus from the head to the body in its absolute wholeness. It combines the mind, body and soul, and attempts to focus all our abilities. Somatic coaching benefits you by letting you access the wisdom of your body and improve your flexibility and resilience. It has been proven that coaching produces positive effects on patients’ physiological and psychological conditions.
14. Behavioral coaching helps create lasting behavioural changes in chronically-ill patients
Behavioural coaching is a method that combines many techniques and methods from other types of coaching such as skills coaching and career coaching but is applied in such a way as to obtain lasting behavioural change. Behavioural coaching has been reported to result in lasting behavioural changes in patients, such as better health management and improved physical and mental health statuses.
15. 93% of managers use skills coaching in their professional careers
Every person needs skills to be able to do certain things in life. A skills coach is someone who trains people in important skills that will help them improve their quality of life. Clients can apply these skills to the self, family, leisure, community, and work to solve various problems that may arise.
16. More than half of the organizations who did team coaching report higher revenue growth
Team coaching is a method of coaching utilized in team-oriented workplaces where a leadership coach will work with the members of a team to support the team’s goals by teaching them how to use their relationships, interpersonal awareness, and shared experiences. Instead of focussing on each individual person’s performance, a team coach focuses on how to help the team members achieve synergy with each other and help each other achieve their collective goals.
Studies have shown that strong coaching cultures have been reported to bring in higher revenue in 51% of organizations and 62% of employees in those organizations consider themselves to be highly engaged.
17. More than 60% of executives agree that coaching helped them in better goal-setting
This kind of coaching is commonly used in an organizational context such as businesses to identify when a rapid change is required before the company faces any issue. This is one of the most proactive approaches to coaching and helps companies, as well as individuals, to pre-emptively tackle their issues.
Surveys show that 62.4% of executives agree that coaching helped them achieve better goal-setting and 70% agree that coaching was valuable.
18. Transformation Coaching helped dramatically transform behavioural patterns
While a life coach helps a person by changing the way they act, a transformation coach guides people by helping change the way they view themselves. Transformation coaching helps a person uncover the root cause of their issues and point out the thought patterns and misunderstandings that lead to their roadblocks.
By changing your perception of your own self, transformation coaches help you tackle your problems from the inside out. Studies show that coaching has helped people massively in transforming various behavioural patterns including goal-directed self-regulation.
19. Wellness Coaching is proven to drastically improve people’s quality of life and reduce depressive symptoms
Wellness coaching takes a holistic approach to improving a person’s health by assessing their physical and emotional state of being. A wellness coach can help a person achieve a life of wellness by helping them set the right goals and stick to them.
Wellness coaching has been proven to contribute to significant improvements in quality of life, reduction in depressive symptoms and perceived stress, and maintaining these improvements for a long time after a sustained period of coaching.
20. 62% of people report a marked impact on career opportunities after undergoing career coaching
Career transition coaching helps clients plan out alternative career options and make informed choices when making a career change. Career transition coaches help you choose a profession that matches your skillset, guide you through the application process, help prepare you for interviews and work with you in planning out a seamless career switch and a successful future.
According to studies, 62% of people have reported a marked impact on career opportunities as a result of coaching.
21. Almost 80% of people who took confidence coaching saw a lift in self-esteem and confidence
A confidence coach is someone who helps people venture out of their comfort zone by providing them with constructive criticism and challenging their existing perceptions. They help people overcome their fear, shyness and lack of self-esteem to build confidence from within and break out of their shells. 80% of respondents have reported that coaching has led to a positive impact on their self-confidence and self-esteem.
22. Up to 77% of Organisational Training participants have seen significant improvement in their business measures
Organizational coaches provide guidance on managing people at an organizational level for the benefit of the entire organization and not just the individuals present in it. The focus is placed on the managers and other leaders of the organization to drive a cultural change that helps the organization achieve its objectives.
By prioritizing systemic transformation rather than the individuals’, the organizational coaching industry helps the organization have a long-term benefit rather than a short-term spike that fades away as the individuals in it change. According to sources, 77% of respondents agree that coaching had a significant improvement in their business measures.
Coaching As A Career
Choosing to become a coach requires dedication on your part as well. Getting a certificate and setting up a business is actually the easy part of the coaching industry. The primary ROI in this sector relies on customer satisfaction. As a coach, your fame and reach will be determined by how well you have helped your clients.
Prior to the COVID19 pandemic, the coaching industry generated a revenue of 2 billion dollars, globally. Post the pandemic, the need for coaches has increased, and people are also looking for coaches that will help them succeed or feel empowered. As these are very intangible options, the empathic nature of a coach will play a major role.
Coaching has been an essential part of a person’s growth. While most of these coaching types seem interchangeable, the truth is that each niche focuses on the specific needs of the person and the business.
Coaching can help you get your head cleared and prioritize your needs and ambitions. In fact, with a proper coaching certification, the coaching industry is a great career option. Coaches can mentor people towards job and life satisfaction while making good earnings!
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