You’re a great coach.
You know exactly how to motivate and inspire your clients to get to their goals.
You’re skilled at uncovering beliefs and thoughts that are blocking your clients’ success.
But let me ask you this…
Can you do the same for yourself?
It’s hard to see the big game when we’re on the field.
You could end up sabotaging your business if you’re not aware of what’s going on in your own mind and in your environment.
So, let’s get real.
Let’s shine the light of truth on the unconscious habits that are blocking your path to a thriving coaching business.
Unconscious Habit #1: You Only Consult Yourself
It’s your business and it’s easy to think you know it best.
But you don’t.
It’s impossible to keep an open mind and heart when you have so much invested in your business success, and this is why you it’s good to ask a trusted outside source for their opinion on your next move.
This person could be a mentor, a coach, mastermind buddies or even your spouse.
Make sure they understand your vision and your goals…
Then have them regularly give you feedback and share their insights.
An outside source has enough distance from your business to give you a fresh perspective, spot mistakes and problems you may have missed and offer new ideas that you wouldn’t have thought of yourself…
And this is exactly what you need to consistently achieve success and growth in your coaching business.
Unconscious Habit #2: You’re Stuck on Repeat
It’s easy to get stuck in the same routine whether you’ve been coaching for 3 months, 3 years, or 3 decades.
Be honest with yourself…
Are you “married” to the same business strategies? The same practices? The same coaching methodologies?
If you are, it’s time to take a break.
Innovation is the key to sustained success in any business.
Most coaches understand this instinctively. They regularly tell their clients to innovate and try new experiences.
But they don’t practice what they preach.
Consciously commit to expanding your horizons in your business. Try a new marketing method. Explore a new sales strategy.
Whatever happens, don’t allow yourself to stay stuck on repeat.
If you do, others who aren’t afraid to get creative will get ahead…
And you’ll be left in the dust.
Unconscious Habit #3: You Avoid Failure
Avoiding failure is one of the most effective ways to attract it.
As a business owner, growth and exploration are far more important than avoiding mistakes.
If your business plans and strategies hinge on “staying safe,” your business will die as it has for so many hopeful, new coaches.
It’s tragic but it’s true.
If you find yourself doing everything you can to avoid failure no matter what…
Learn to be okay with mistakes and failures.
It’s the mark of a successful, fearless entrepreneur.
Unconscious Habit #4: You Do Everything
You’re a coach. You love to help.
But when it’s your turn to ask for support, you’d rather swim in a pool of sharks.
This is one of the most destructive unconscious habits around.
All successful coaches know when to reach out to others for support so they can continue to operate at the highest level.
So, train yourself to ask for help.
You could ask team members to take over more tasks.
If you don’t have a team, hire an assistant for a few hours a week and outsource some of your tasks – especially the ones outside your zone of genius.
Doing everything yourself may make you feel like a superhero…
But you’ll end up ruining your health and your business if you continue down do that.
Asking and accepting help – paid or voluntary – is not a sign of weakness…
It’s a sign of strength.
You might think you’re too busy to learn new business strategies and coaching practices…
But this is exactly the kind of thinking that will put you out of business.
Coaching is an ever-evolving industry. Something is always growing. Something is always changing.
If you’re not open to continuous, consistent learning…
If you’re not committed to knowing more…
If you don’t crave cutting edge knowledge, information and insights…
Your business is not going to survive.
This is not about competition. It’s about competence.
It’s about knowing what works and what doesn’t for coaches and in the industry as a whole.
So, read a book. Take a course. Sign up for an event.
Keep an eye out for trusted sources of knowledge and information so you will always be great at what you do.
If you’ve recognized any or all of these unconscious habits in yourself, don’t panic.
Awareness is half the battle won.
Now that you’ve identified the habits holding you back, you’re already on your way to creating a successful coaching business that lasts.