There is no such thing as standing still in business. You either grow or die.
This is why growth is one of the most important aspects of a sustainable, profitable coaching practice.
It doesn’t matter if you’re a brand new coach or if you’ve been at it for a while, you must commit to consistently grow your client list and your audience.
These 5 timeless marketing strategies will help you create a buzz for fast growth that will quickly lead to more income and impact.
Strategy #1: Go Free
Share your best advice. For free.
You can create a free eBook or a series of blog posts. You can even build a free online course or organize an event such as a webinar series or a Facebook Livestream series.
If you enjoy the connections that happen at live events, think about holding a half-day seminar or retreat where you live.
The format doesn’t really matter.
What matters is that you’re establishing your expertise, gaining followers, and creating an authentic bond with them.
And because you’re doing it all at no cost to them, you’ll reach far more people than if you charged for it.
Going free is one of the smartest ways to spread the word and grow your business quickly.
And it’s been proven to create a legion of lifelong fans, time and time again.
Strategy #2: Get Published
Some of the world’s most successful coaches are also authors. This isn’t a coincidence.
Sharing masterful ideas and insights in a book, will instantly elevate your position in the coaching industry.
The best part? You don’t have to write a 1000-page monstrosity.
A short, impactful, value-driven book that highlights your expertise, is enough to give you enough credibility to grow your audience.
If writing a traditional, physical book sounds intimidating, consider a series of short, valuable ebooks or choose self-publishing, online.
Whichever option you pick, you can’t go wrong.
Putting your name on a book always works to showcase your talents and attract an ongoing list of ideal clients lining up to work with you.
Strategy #3: Ride the Referral Train
Referral marketing is actually word-of-mouth marketing in disguise.
One of the oldest methods in the world, word-of-mouth marketing is also one of the most powerful. It’s built on the most important factor in successful sales…
Prospective clients can trust a friend, colleague or family member talking about your services and coaching skills more than a website page or Facebook Ad, any day of the week.
Plus, they’re far more likely to enroll with you based on their referral’s input alone.
If you haven’t already, this is a must-do marketing method you need to integrate into your coaching business because a good referral system can ignite growth faster and more effectively than just about any other method.
Strategy #4: Offer One-Stop Solutions
Partner up with other service providers and freelancers to create one-stop solutions.
To get this one right, think about your ideal clients and what they need.
For instance, if you’re a business coach and your ideal clients are online business owners at the startup stage, you could partner up with a web designer, a branding strategist and a copywriter to create a powerful all-in-one package for new business owners.
Your startup clients will receive the coaching they need from you and they get expert help to set up their online presence at the same time.
This is unbeatable value and it’s absolutely irresistible.
Carefully crafted all-in-one solutions show clients you are thoughtful and invested in creating great results.
You’ll instantly stand out and you’ll attract clients and fans in droves.
Strategy #5: Create the Right Perception
Think you can grow your audience and your client list armed with just your amazing coaching skills?
Perception is everything because people believe what they perceive and branding creates perception and awareness about you and your practice.
So, take your branding seriously. Your reputation rides on it.
If you’re coaching high powered executives, bright colors and cute images would be disastrous on your website, logo or business cards.
If you’re not sure how to brand your business, consider investing in a branding expert.
It’s more than worth the time and money because the right branding is often the difference between exponential expansion and disappointing enrollment rates.
These 5 timeless techniques have been used by countless coaches around the world to create rapid growth in their business.
Implement them now and you’ll start to see awesome results in a very short time.