You love what you do.

Whether you’re a coach, speaker, teacher, author or an expert in your field, you know what you want …

You want to create meaningful changes for your clients and customers, you want to have a business that has a massive positive impact in the world...

And you want to do all of this while staying true to your personal values and beliefs.

When you first started out, you were excited to learn about sales, marketing, reaching your audience, creating value with your content and all the pieces that go into building a purposeful, profitable business.

But that was a while back and, if you’re being honest with yourself, your initial enthusiasm and excitement has turned into frustration and overwhelm.

The truth is there’s a world of information around building a successful business but a lot of it is geared toward one thing: conversions.

Marketing and sales gurus talk about turning prospects into customers and customers into repeat buyers.

This is not a bad thing.

Your business isn’t a business if you don’t have a consistent revenue stream coming through.

But what about your big dreams of creating lasting change?

Are you doomed to choose sales over impact?

The good news is you don’t have to.

There’s a remarkably effective way to establish your authority and create a successful business that is aligned with your values and beliefs.

It begins with these 3 transcendent techniques – understanding your market, understanding your clients and understanding yourself.

Technique #1: Understanding Your Market

3 Effective Techniques to Establish Your Authority

When you understand your market - the trends that are currently in play and the latest channels and platforms that clients respond to - you can take everything you know, connect it to your personal values…

And craft a central message that easily stands out from the crowd of other messages out there.

This is a remarkably powerful thing to do because it will draw in clients and establish your authority in an authentic, memorable way.

For instance, if you understand that the current trend in your market is centered around Facebook Livestreams, you can start to adopt this in your marketing strategy.

It’s a great space to share your story, reveal who you are, what you believe in and what you stand for as well as share high-value content, ideas, concepts, and insights.

You’ll be meeting your ideal clients and fans where they are – on a platform, channel or space that they love.

This will magnetize the best kind of clients and fans…

People who are truly aligned with your message and your beliefs.

Technique #2: Understanding Your Audience

3 Effective Techniques to Establish Your Authority

If you don’t do this one right, success will forever remain out of your reach.

Connecting with your audience on a deep, emotional level should always be your #1 priority.

One of the most powerful steps you can take to create this level of understanding and connection is to ask this question…

“How can I consistently create a profoundly transformative experience for my clients?”

When you do this, you will find yourself consistently looking for effective ways to understand your clients’ wants and needs.

This is the kind of knowledge that separates an expert who fails within a year or two and one who continuously grows, changes, expands and eventually achieves world-class status.

When you get serious about understanding your audience - their hopes, their dreams, their potential - you will create a growing tribe of raving fans.

It’s inevitable and it’s the start of your journey to becoming a renowned rockstar in your field.

Technique #3: Understanding Yourself

3 Effective Techniques to Establish Your Authority

What has understanding yourself have to do with building an incredibly successful business and becoming a known name in your industry?


The personal development and coaching industries are growing at an extraordinarily rapid rate.

More and more people are turning toward this rewarding and lucrative line of work.

What does this mean for your business? You need to find ways to shine brightly in an increasingly crowded marketplace.

Here’s a secret not many in the business world will share with you — you are your most valuable asset.

You need to understand yourself - your values, your strengths and your weaknesses – so you can create an unforgettable, unique personal brand that will stand out from the crowd.

The truth is you already have an amazing, one-of-a-kind personality and leveraging this personality will be a game-changer for your business and your reach.

The added benefit is that it will be easy and natural to create content, present yourself in a video or to a live audience because all you have to do is be yourself.

These transcendent techniques will transform the trajectory of your business and establish you as a renowned, respected authority in your field.

When you get these elements right, you’ll easily transcend all the noise and the confusion to create a professional, memorable brand.

You’ll finally achieve your dream of changing countless lives while running a profitable business that matters.

free online training to create your powerful personal brand

Ajit Nawalkha

Ajit Nawalkha

Ajit Nawalkha is the Co-founder of Evercoach. He is passionate about disrupting industries and creating positive change. Ajit is a business coach himself.

See all blog posts from Ajit Nawalkha »

Tags: Business