There’s no better time than now to become known as a leader or authority in your industry or field of work.
While it’s true that the marketplace is noisier and more competitive as more and more people turn to entrepreneurship as an inspirational and fulfilling way to make a great living…
It’s also true that now, more than ever before, there is access to platforms and channels to spread the word about who you are and what you can do.
To maximize this opportunity and sidestep overwhelm, the smart thing to do is to laser in on marketing methods that will highlight your unique skills and gifts as a coach, speaker, transformational teacher or specialist in your field.
Here are a handful of must-have keystone marketing strategies you need if you want to build a rock-solid reputation and become a go-to expert coach in your niche or field.
Keystone #1: Build Your Personal Brand
One of the most significant and transformational things you can do to establish your expertise is to build a personal brand.
A personal brand is essentially how you project yourself online and out in the real world.
What do people remember about you? What are the characteristics and personality traits that shine through? What do they know about your message and your values?
Don’t make the mistake of thinking that personal branding is just for celebrity entrepreneurs or movie stars.
You could be a writer, a coach, a speaker, a designer, a car salesman or a plumber – no matter what line of work you’re in – a great personal brand will highlight your expertise and draw clients to you as nothing else can.
So think about hiring a branding coach or if you want to do it yourself, take a course about personal branding and then quickly apply what you learn.
Keystone #2: Don’t Be Jack
As the old saying goes, “Jack of all trades, master of none.”
If you want to be respected and accepted as an expert coach, don’t be Jack.
Instead, switch “master of none” to “master of one.”
Hone in on a single area or topic that you want to dominate. Naturally, this should something that inspires and motivates you…
Something you can talk about for hours and hours.
Something you can read and write about indefinitely.
When you’ve identified this and you’re certain you want to move forward, it’s all systems go.
Do whatever it takes to build your knowledge base and skills in your chosen topic. Focus on learning as much as you can, as quickly as you can.
Aim to go deep.
Attend programs. Work with a coach. Read. Read. Read.
Then look at ways you can work with people so you can implement what you’ve learned.
This is how you rapidly increase your experience and real-world skills.
This is how you start to own your niche.
Keystone #3: Avoid Reinventing the Wheel
Tony Robbins says, “Success leaves clues.”
No matter who you are or what your area of interest is, you’re bound to find someone who’s walked the path you want to take.
Make it your business to get to know the high performers in your field so you can learn from them.
Who’s established a rock-solid reputation? Who’s known as the leader of the field? Who does everyone want to hire or work with? Who’s written a book – or multiple books – on your topic?
Aim to identify at least one person who fits the bill.
Now it’s time to do your homework. While it would be awesome if you could connect directly with this person and ask them about their journey, this is not a viable option for most of us.
The alternative? Do your research and find out as much as you can online.
What did they do right? What did they do wrong? What are the key takeaways from their successes and their failures?
If they have a biography or a life story written about them, read it and take notes.
The idea is to reverse engineer their trajectory to the top so you can find inspiration and actionable methods to include in your own personal blueprint for success.
Use these 3 keystone marketing strategies to build your reputation as an expert coach and you’ll quickly see the benefits, even if you’re just starting out.
These methods may appear simple but they pack a powerful punch when it comes to getting yourself recognized in all the right ways.
You’ll start to grow your client base and your audience, receive invitations to speak, create more income and revenue streams in your business, and eventually discover that you’ve achieved what you set out to do…
Become the go-to expert in your niche.