Is Tony Robbins the best coach in the world? Is Oprah Winfrey the most influential TV personality who’s ever lived? How about Jerry Seinfeld? Is he the funniest guy on the planet?
Your answer to all of these questions may be a resounding yes… Or a hard no.
Either way, here’s what’s interesting…You can instantly recognize every one of these names. You know who they are and you know what they do for a living. You may even know a lot about their lives: where they live, what their hobbies are and who they’re dating.
There’s no doubt that Tony Robbins, Oprah Winfrey and Jerry Seinfeld are good at what they do… In fact, they’re downright amazing.
But here’s the thing…
None of that would matter if no one knew who they are.
Being great at what you do is half the story…
Being known is the other half and this is the half that can either make or break business success.
You could be the best in the world at what you do but if no one knows who you are, success will always remain out of reach.
If you want to be known as the expert and authority that you are…
If you want to reach thousands and even millions of people with your message…
You need to leverage on your unique personality and create a powerful, purposeful, unforgettable personal brand. Here are 3 key pillars that will help you do just that.
Personality Pillar #1: Forget Happily Ever After
You are your story and your story is you.
When you begin to build your personal brand, find the courage to share your story — where you come from, what you stand for, the major milestones in your life.
Be open and honest. Allow yourself to be vulnerable.
Don’t just talk about your wins. Share the crushing losses, the disappointments, the rejections.
Yes, this can be nerve-wracking especially if you’ve never done it before but your effort and your courage will be rewarded.
Your “imperfections” and your “mistakes”…
These are the parts of you that make you human. They make you real. They make you relatable.
They’ll make your audience go, “This person gets me. They’ve been through rough times…just like me”
Building a powerful personal brand is about being real. So ditch the perfect, “happily ever after” and be authentic.
Your audience will love you, they’ll remember you and most likely become your customer for life.
Personality Pillar #2: Be Other-Centric
Being “other-centric” – focusing on others – may sound counterintuitive but it’s one of the most powerful things you can do when you’re building your personal brand.
The theme and direction of your brand must always be centred on one thing: delivering value to others.
When you do this, you’ll become the “go-to” expert in your field, in record time.
Your audience will appreciate and applaud all the value you freely share in your blog posts, social media messages, emails and videos.
They will know you truly care about them and that you are there to be of service.
These are extraordinarily important traits and must be a central part of your personal brand if you plan to stick around for the long-term,
Lifelong fans and customers are born when you continue to add value to people’s lives, freely and consistently.
Personality Pillar #3: Don’t Be Afraid to Rock the Boat
We all want to be liked. We all want to be part of a group, a community, a tribe.
But this is exactly why many people never achieve high levels of likeability.
If being part of a group is your only concern, you will – consciously and even unconsciously –do whatever it takes to “fit in”.
This means you’ll dilute your personality and your likes and dislikes, or you’ll hide what you truly think and feel because you don’t want to “rock the boat.”
When you’re building a powerful personal brand, authenticity — even if it means expressing an unpopular opinion — should always be your only goal.
Never hide who you are and what you believe in. Stand by your values and what you think is important in life and in business.
You will draw crowds of like-minded, kindred spirits who will see you as an authentic leader.
Someone they can trust. This is the most important emotional connection that you can hope to make when you create a personal brand.
When you have an audience who knows that you are authentic in everything you do, when you have fans who trust you, your products and services will pretty much sell themselves.
The good news is you don’t need a ton of resources or an incredible amount of money to achieve brilliant financial success and fulfillment.
All you need to do is to focus on your natural personality and strengths, hone in on foundational pillars that will serve as central themes for your marketing and your messaging…
And you’ll find yourself attracting legions of fans and loyal customers who love you and everything you have to offer.