Coaching clients are becoming increasingly sophisticated.
They know what they want from their coaching experience. They recognize great coaching skills and they’re willing to pay for it.
This is very good news for you.
As the demand for brilliant coaches continues to rise, you have an amazing opportunity to create a successful coaching business and establish yourself as the go-to expert in your niche.
But there’s one catch - you must become a learning machine.
The most successful coaches are the ones who continue to expand and improve their skills based on the latest, most effective trends and methodologies that influence the industry.
They are masters at identifying the newest, most important developments in the field so they can consistently uplevel their coaching toolkit and continue to wow clients.
Here are the coaching trends and methodologies you can use to stay on top of your game and ahead of the curve in 2018.
Certification Will Matter More
Many coaches adopt the title of “coach” after reading a book or two on the subject. This has been an accepted practice for a long time but it’s about to change in a big way.
Up until now, you could build a multiple 6-figure or even a 7-figure coaching business without formal certification. All you needed was a great reputation, word-of-mouth referrals, and client testimonials.
But as we move into 2018 and beyond, paper qualifications will matter more than they ever have before.
This is a natural phenomenon for a maturing industry. Barriers to entry are bound to rise dramatically as more and more new coaches enter the space.
What does this mean for you?
Clients – especially corporate clients – will expect you to produce formal coaching certifications and training before they hire you.
This doesn’t mean you must drop everything and invest in an expensive coaching program or training right now.
But it’s definitely something you should consider especially if you want to create long-term success in your business.
As the coaching industry grows and expands, certified coaches with experience and a great portfolio will outplay, and outlast everyone else.
When you have qualifications to back up amazing testimonials, you’ll quickly get to a place where clients will be more than happy to pay you what you’re worth.
It’s the fastest, most authentic way to create great profits and a world-class reputation at the same time.
Live Events Will Gain Traction
Virtual coaching has been a very strong trend for a quite a few years now. This trend will continue in 2018 but there’s going to be an interesting twist that will add a powerful new dimension to online coaching.
The days of jumping on a series of virtual coaching calls and calling it a day, are coming to an end.
Clients will ask for more from their coaches and live events and retreats are the answer.
We’re human. We long for deep connection and belonging. We want real relationships based on real emotions and face-to-face interactions.
It’s the way we’re wired.
Coaches who integrate live events as part of their coaching services and packages will see a sharp rise in client enrollment.
So, if you’ve been thinking of introducing a live element to your offerings, now’s the time to take action. If you’ve never considered hosting a live event, think about organizing a get together in 2018.
Your clients will love you for it.
Fast Results Will Dominate
Say goodbye to the “endless coaching experience” phenomenon.
You may have noticed that some clients continuously renew their coaching packages month after month or year after year.
This type of ongoing, endless re-enrollment is likely to see a significant dip in 2018 and the years ahead.
Clients are now looking beyond hiring a coach, “to talk things through” or “brainstorm new ideas.”
They’re more certain about what they want to accomplish in their life and business which means they’re ready to cut to the chase.
When they hire you, they want results. Fast.
So, what’s your next step? How do you prepare for this?
Focus your energy and effort on results-based coaching in 2018.
Read books. Take courses and programs. Do what you need to do to create significant transformations for your clients in the shortest period of time.
Then highlight your results- based approach in all of your marketing and sales channels.
This will attract a long list of clients who are looking for a coach who can help them get what they want…
A coach who can deliver on her promises.
As we speed up toward 2018, it’s important to face the truth…
The coaching industry is growing at an extraordinary rate and it’s now noisier and more crowded than ever before.
Every single day, more and more new coaches enter the scene - eager, enthusiastic and ready to give their all to help create transformational results for their clients.
Competition is about to heat up. Big time.
But you have nothing to fear when you stay on top of the latest, most effective coaching trends, methodologies and skills.
This will help you meet your clients’ expectations - and then exceed them.
This is the secret to becoming a recognized expert in your niche.
It’s the secret to becoming a great coach.